communication theorists both past and present, Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. Includes four new theories developed specifically for this book to provide readers ...
The second edition of this innovative textbook provides a comprehensive overview of mass communication theories, as well as their origins and empirical supports in psychology, sociology, political science, and philosophy.\nEach chapter presents a specific theory, describing its basic structure in simple ...
Mass Communication Theories 作者:Melvin L. DeFleur/Margaret H. DeFleur 出版社:Routledge 副标题:Explaining Origins, Processes, and Effects 出版年:2022-5 页数:400 装帧:Hardcover ISBN:9780367538392 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单...
This book proves that more than ever, theories of mass communication matter for the broader understanding of society and culture. Fully up-to-date, this new edition includes: New boxed case studies on key research publications, familiarizing students with the critical research texts in the field;...
sometimes they don’t. So I thought I’d outline a good handful for you here that will be helpful as you wade through some sweet, delicious mass comm theories (Fig. 1).This article is based on Reynolds’s book: a primer in theory construction (a must have for aspiring theorists), cit...
Mass Communication Theory Foundations Ferment and Future 2025 pdf epub mobi 电子书 图书描述 Get on media's cutting edge today. MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE introduces you to both current and classical mass communication theories, and explains the media literacy movement ...
1Mass communication (media) theories at a glanceSeptember 21, 2006
This chapter reviews the current state of research according to dominant mass communication theories and lines of research. Theoretical perspectives addressed include agenda setting, framing, diffusion of innovations, gap hypotheses, third-person effects, cultivation, priming, social cognition, uses and ...
Two-Year Sample Curriculum Plan for a Master’s in Mass Communication Fall Term Spring Term Summer Term Year 1 Core Courses: Leadership in Communication Essential Theories of Communication Core Courses: Digital Media and Technology in Communication Ethics in Communication Core Course: Principles of Stra...
出版年:2008-3 页数:400 定价:$ 134.95 ISBN:9780495567066 豆瓣评分 目前无人评价 评价: 写笔记 写书评 加入购书单 分享到 推荐 内容简介· ··· MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains...