The Play Theory of Mass Communication 2024 pdf epub mobi 用户评价 评分☆☆☆ 读得很痛苦,坚持到115页然后看了最后的要点摘要集;首先是作者搞的Q-方法令人摸不着头脑,一边说是subjective standpoint,一边又用统计公式;其次就是心理学传播学政治经济学文化学等各种杂糅,加上时政,感觉ludenic theory是否等于play...
The play theory of mass communication . 1967Stephenson, William (1967). The Play Theory of Mass Communication . Chicago: University of Chicago.Stephenson, W. (1967). The Play Theory of Mass Communication. Chica...
The Play Theory of Mass Communication The literature on mass communication is now dominated by" objective sociological" approaches. What makes the work of Stephenson so unusual is his starting ... H Mendelsohn,W Stephenson - 《American Sociological Review》 被引量: 299发表: 1967年 Audience at Pl...
(The Play Theory of Communication) (定义+意义+影响) 1967年,斯蒂芬森(William Stephenson)提出大众传播游戏理论,他认为传播的核心在于“传播快乐”。除此之外,他在自己的著作《大众传播的游戏理论》一书中提出:“大众传播之最妙者,当属允许阅者沉浸于主观性的游戏之中者。”(定义) 传播游戏理论在承认传播具有信...
The Play Theory of Mass Communication 作者:Stephenson, William 出版年:1987-1 页数:247 定价:$ 31.58 ISBN:9780887387050 豆瓣评分 评价人数不足 评价: 写笔记 写书评 加入购书单 分享到 推荐
W Shan,HU Xuan - 《Journal of Changsha University》 被引量: 2发表: 2013年 Internet addiction, usage, gratification, and pleasure experience: the Taiwan college students' case This study used the Uses and Gratifications theory and the Play theory in mass communication. Nine hundred and ten valid...
Despite perceived playfulness being at the core of Facebookers’ experiences, research has yet to address this psychological phenomenon and its underlying drivers. Drawing theoretical insights from transportation theory, imagery literature, the arousal-as-information approach, and accounts of information proce...
After Ramaswamy posted this, White Supremacist Nick Fuentes accused Ramaswamy of trying to lure “500 million Indians to move here,” essentially accusing Ramaswamy of being an agent of the Great Replacement Theory. When Trump appointed Indian-born venture capitalist Sriram Krishnan as Senior White ...
Source credibility theory Numerous marketing professionals and advertising experts believe that endorsers’ attributes play a crucial role in guaranteeing the effectiveness of a message. It is imperative for marketers to carefully choose a suitable spokesperson to endorse their brand, as this can lead to...
Vaccine hesitancy (VH) is considered a top-10 global health threat. The concept of VH has been described and applied inconsistently. This systematic review aims to clarify VH by analysing how it is operationalized. We searched PubMed, Embase and PsycINFO