The Impact of Online Consumer Reviews on Online Sales: The Case-Based Decision Theory ApproachCase-based decision theoryWord-of-mouthOnline shoppingOnline consumer reviewsLoyaltyIn this paper, we conduct a two-stage study to examine whether and how consumer reviews influence other consumers. In the ...
Based on the B2C trading platform, collecting the data by designing and issuing the questionnaire, through correlation analysis and regression analysis with the data, this paper studies the influence degree that the related factors of online reviews impact consumers' purchase decisions. We find that ...
The Impact of Online Reviews on Consumers’ Purchasing Decisions: Evidence From an Eye-Tracking Study 2022, Frontiers in Psychology View all citing articles on ScopusYuanyuan Wu is an associate professor at the School of Business, Jiangnan University, Jiangsu, China. Her work has appeared in journ...
The Impact of online Comments on Consumers The Impact of online Comments on Consumers 1.Introduction
This trend has highlighted the need for a greater understanding of the impact of online reviews on consumer attitudes and behaviors. In view of this need, we investigate the influence of online hotel reviews on consumers' attributions of service quality and firms' ability to control service ...
2009. The impact of online reviews on the choice of holiday accommodations. In: Hopken W, Gretzel U, Law R. (eds), Information and communication technologies in tourism 2009. New York, NY: Springer. pp.87-98.Hopken, Wolfram, Ulrike Gretzel, Rob Law, Katia Laura Sidali, Holger ...
Despite hospitality and tourism researchers’ recent attempts on examining different aspects of online word-of-mouth [WOM], its impact on hotel sales remains largely unknown in the existing literature. To fill this void, we conduct a study to empirically investigate the impact of online consumer-ge...
impact of consumer reviews across products in the same product category and suggests that firms’ online marketing strategies should be contingent on product and consumer characteristics. The authors discuss the implications of these results in light of the increased share of niche products in recent ...
The impact of online reviews on product returns Purpose The value of online reviews has been well documented by academics and practitioners. However, to maximise the benefits of consumer reviews, online ... X Li,B Ma,H Chu - 《Asia Pacific Journal of Marketing & Logistics》 被引量: 0发表...
The impact of online reviews on consumers' purchase decisions in online shopping This paper takes the women's clothing of online shopping as the research object. Based on the B2C trading platform, collecting the data by designing and is... JB Shao,ZZ Li,MY Hu - IEEE 被引量: 4发表:...