The purpose of the present study is three-fold: to provide a comprehensive analysis of the rise and popularity of online consumer reviews, to assess the impact of OCRs on consumer buying behavior and to identify gaps and provide recommendations for future research to develop a more coherent unde...
Many scholars have conducted a lot of research on the impact of online product reviews on consumer behavior and sales. However, the existing work are mainly based on the premise of real product reviews, but few attentions have been paid of fake ones. Based on the recognition results of ...
Are purchasing decisions affected by online reviews? Online reviews impact the bottom line How to protect your company in Google search results Being proactive with abrand’s reputation, as viewed in the Google search results and on review sites, does have an impact on the bottom line. ...
We use the computational model to predict unobserved consumer behavior: consumers' loyalty. We find the loyalty of artificial consumers is relatively high but falls. We also believe the case-based decision theory simulation approach may help estimate other unobserved consumer behaviors....
Online reviews play a vital role in product sales and consumer adoption intentions, however, there are different understandings around review attributes that influence consumers (Moro, Pires, Rita, & Cortez, 2020). In the context of online reviews, previous literature has mainly focused on the eff...
内容提示: Impact of Online Consumer Reviews on Sales: TheModerating Role of Product and ConsumerCharacteristics ∗Feng ZhuAssistant ProfessorMarshall School of BusinessUniversity of Southern CaliforniaPhone: 213-740-8469Email: fzhu@marshall.usc.eduXiaoquan (Michael) ZhangAssistant ProfessorHKUST Business ...
CL Lin,SH Lee,DJ Horng - 《Social Behavior & Personality An International Journal》 被引量: 72发表: 2011年 THE EFFECTS OF ONLINE REVIEWS ON PURCHASING INTENTION: THE MODERATING ROLE OF NEED FOR COGNITION. The Internet has provided a competitive platform for online marketing, and online shopping...
The studyaims to confirm that negative online reviews have an effect on consumer purchase intention, attitudes, and behaviors. Moreover,buying attitudes influence behavior intention. 展开 关键词: Online reviews Purchase attitudes Behavioral intention ...
Online Consumer-Generated Reviews Have Significant Impact on Offline Purchase Behavior Study Conducted by Comscore and The Kelsey Group Reveals that 24 Percent of Online Local Service Review Users Purchase Service RESTON, VA, November 29, 2007– Comscore, Inc. (NASDAQ: SCOR), a leader...
Impact of online consumer reviews on sales and price strategies: a review and directions for future research[J] . Peter De Maeyer.Journal of Product & Brand Management . 2012 (2)P. De Maeyer, Impact of online consumer reviews on sales and price strategies: A review and directions for ...