Affect and Consumer Behavior: A Meta-Analytic Review THE IMPACT OF AFFECT AND COGNITION PROCESS ON CONSUMER IMPULSE BUYING BEHAVIOR IN ONLINE PURCHASETHE IMPACT OF AFFECT AND COGNITION PROCESS ON CONSUMER IMPULS... N Puccinelli,SA Andrzejewski,D Grewal 被引量: 5发表: 2012年 Affect and Consumer ...
The concluding section presents a conceptual model emphasizing the multistage interaction between affect and the cognitive system in response to an external stimulus such as an advertisement.CohenAreniCohen, J. B., and Areni, C. S. (1991), "Affect and consumer behavior", Robertson, T. S., ...
您好，How+consumerism+affect+consumer+behavior？：消费主义如何影响消费者行为？相关资料：how consumerism affect consumer behavi...的中文翻译 - 百度翻译how consumerism affect consumer behavior ? 消费主义如何影响消费者行为？
This article provides a critical review of what is known about affect regulation in relation to consumption behavior. Based on numerous findings from psychology, communication research, and consumer research, we identify a core set of general principles of affect regulation in consumer behavior. First...
Affect and Social Behavior, first published in 1990, provides a comprehensive and integrative examination of research and theory into the role that emotion plays in influencing social behavior. The contributors investigate a number of important domains such as aggression, altruism, romantic attraction, ...
6. Attitude, affect, and consumer behavior J. Cohen; 7. Depression and sensitivity to social information G. Weary; 8. Children's strategies for the control of emotion in themselves and others C. L. McCoy and J. C. Masters; 9. Affect and social behavior B. S. Moore and A. M. Isen...
aAffect refers to the way a consumer feels about an attitude object. Behavior involves the person intention to do something regard to an attitude object an intention does not always result in an actual behavior. Cognitive refers to the beliefs a consumer has about an attitude object. 影响提到消...
Then we classify the massive empirical findings to support our framework and some nuclear propositions. Finally, we discuss the limitations of present studies and conclude with many implications from the empirical findings for further research. 展开 关键词: psychological distance consumer behavior ...
Memories from childhood can be the most engaging when it comes to marketing. Feelings of nostalgia or of having a shared recognition for times gone by can be strong. Work published in the International Journal of Business Innovation and Research, looks a
In particular, Study 1 focuses on offline consumption scenarios and measures price sensitivity through consumer’s discount-seeking behavior by analyzing 21,280 offline purchase records. It was found that the discount percentage is higher in the morning than in the afternoon, and the lowest in the...