This study seeks to examine consumer behaviors towards advertisements on Social Networking Services. Key factors affecting consumer behaviors include usage pattern, the credibility of a particular Social Networking Service as well as electronic word-of-mouth. This clearly illustrates that in today's ...
Retail environment in the social environment, natural environment and the surrounding environment will have an impact on consumer behaviour, 翻译结果4复制译文编辑译文朗读译文返回顶部 In the retail environment, the natural environment, and social environment on-site environment impact on consumer behavior....
Brand rejectionConsumer behaviourNegative brand relationshipSalienceMarketing theory and practice has long shifted focus from just customer satisfaction to building customer relationship. Though a resultant positive brand relatiSocial Science Electronic Publishing...
These websites then relay these ideas to all the people in their network. Therefore when one person decides to write something favorable about a brand on Facebook, the impact on that brands popularity on others in the group is huge. This is because people are likely to believe the informatio...
Further to the evolution of modem marketing, where IMC has become a major way of achievement the objectives of a company, there is a need to identify opportunities to increase its impact on consumer behaviour. Therefore, is of interest, the relatively recent approach found in the literature, ...
The main goal of the paper is to obtain quantitative describing the actuality of internet shopping in the case of the India in order to explain the development of internet shopping and its impact on consumer behavior. The paper build on the relevant literature and at the same time examines con...
It covers the impact of e-commerce on consumer behaviour, organ... M Khosrowpour,P Ratnasingam,PA Pavlou 被引量: 11发表: 2004年 The impact of social media and offline influences on consumer behaviour. An analysis of the low-cost airline industry This study analyses the impact of social ...
Increasingly consumer shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The holistic view requires a retailer to focus on the shopper experience with the store. Thus the retailer focus is not on the store itself but what the store means to the shopp...
AN IMPACT OF SOCIAL MEDIA ON CONSUMER BEHAVIOUR: A STUDY Roughly, one quarter of online time is spent on social media platform according to Nielsen. The internet鈥焥 viral and social capabilities have created a c... K Nirmala,ABSTRACT 被引量: 0发表: 2013年 Impact of Social Media on Consu...
Raje, Archana., dan Vandana, Tandon Khanna., 2012, "Impact of E-Service Quality on Consumer Purchase Behaviour in an On- line Shopping", IJCSMS International Journal of Computer Science and Management Studies, 12 (02), hal.1-5.Raje. Archana. dan Vandana. Tandon Khanna.. 2012. "Impact ...