if they want to remain competitive. Thus, this paper analyses the effects of psychological factors on mobile consumer behaviour. Drawing on multiple established theories, four psychological factors are identified: (1) smartphone
Free Essays from Studymode | Lecture 1 – introduction Role theory (the perspective that much of consumer behaviour resembles action in a play) • Each...
This study integrates psychological factors according to Theory of Planned Behaviour (TPB) and habit as latent variables together with service attributes as explanatory variables, in order to explore the effects of psychological factors on mode choice behaviours of choosing Bus Rapid Transit (BRT) ...
A better understanding of the impact of other customers on customer experiences is needed, as sharing the service environment with other customers is often an inherent part of the experience. To that end, this research examines the impact of other customers......
In the introduction of this paper it has been explained that the main research question is to show if is possible to find a modern retail chain in one of the world largest economies that uses exclusively psychological pricing to predominantly direct consumer behavior. In order to justify this go...
CG Sibley,N Harré - 《Transportation Research Part F Psychology & Behaviour》 被引量: 71发表: 2009年 A psychological process investigation for the effects of recruitment source and organization information on job survival The purpose of this study was to examine the psychological processes for the...
“We need to find a way to influence behaviour, and discount coupons help,” he says. The platform is also working with brands and retailers to find ways to pert used clothes from landfills and into the production of new clothes, he adds. ...
As online purchasing grows in importance, understanding which consumers use this new distribution channel is an important question for e-commerce managers and consumer theorists. The purpose of this study was to examine selected demographic and psychological characteristics that lead consumers to buy cloth...
behaviour146. On the one hand, correlational evidence suggests that emotion-laden misinformation spreads more widely in social networks147, and that people tend to believe misinformation more when it contains emotional content148,149. On the other hand, emotions have been found to foster belief updat...
Journal of Consumer Behaviour: An International Research Review, 3(4), 375–387. https://doi.org/10.1002/cb.149 Article Google Scholar Pincus, J. D. (2022a). Theoretical and empirical foundations for a unified pyramid of human motivation. Integrative Psychological and Behavioral Science. https...