2009. The impact of online reviews on the choice of holiday accommodations. In: Hopken W, Gretzel U, Law R. (eds), Information and communication technologies in tourism 2009. New York, NY: Springer. pp.87-98.Hopken, Wolfram, Ulrike Gretzel, Rob Law, Katia Laura Sidali, Holger ...
The aim of this study is to assess the impact of one type of e-WOM i.e., the online consumer reviews, on purchasing decisions of electronic products. This empirical study also focuses on the relationship between reviews and purchasing behaviour. An instrument was prepared to measure the ...
the first to empirically demonstrate the differential impact of consumer reviews across products in the same product category. -->online market strategies may not be effective for all types of products. niche producers and producers that sell mostly through online channels should be more concerned abo...
Case StudyThe impact of online reviews on hotel booking intentions and perception of trustBeverley A. Sparksa,*, Victoria Browningb,1aGriffith Business School, Griffith University, PMB 50, GCMC 9726, AustraliabSchool of Management, Queensland University of Technology, GPO Box 2434, Brisbane, QLD ...
The case study also validates the effectiveness of our approach that it discovers the candidate requirements changes related to the software revenue, especially the ones that are ignored by software developers. 展开 关键词: Electronic market requirements evolution online reviews opinion mining econometric ...
Using data collected from a major travel website in China, we make an initial attempt to investigate the impact of online WOM on hotel bookings at the organization level. We aim to incorporate research on the effect of online consumer-generated reviews into online hotel booking services, one of...
内容提示: Impact of Online Consumer Reviews on Sales: TheModerating Role of Product and ConsumerCharacteristics ∗Feng ZhuAssistant ProfessorMarshall School of BusinessUniversity of Southern CaliforniaPhone: 213-740-8469Email: fzhu@marshall.usc.eduXiaoquan (Michael) ZhangAssistant ProfessorHKUST Business ...
Though many studies have revealed that both of them have positive effect on purchase decision, there is still a dispute about the relative effect size.With the deepening of research, researchers are more and more inclined to think that the impact of online reviews on purchase decisions is ...
In the context of online reviews, previous literature has mainly focused on the effects of some cultural factors like individualism and collectivism (Fan et al., 2018, Wen et al., 2018). Relatively, scarce research looks into how indulgent and restrained cultural values affect consumers’ ...
Many consumers consult online reviews before making (online) travel arrangements. Yet, little is known about the impact of these reviews on consumer decision making. This research applies consideration set theory to model the impact of online hotel reviews on consumer choice. An experimental study (...