The effect of social media on corporate violations: Evidence from Weibo posts in China 来自 国家科技图书文献中心 喜欢 0 阅读量: 190 作者:J Zhou,S Ye,W Lan,Y Jiang 摘要: At the new stage of information technology era, the transmission of information between listed companies and investors may...
Another way social media has impacted business is by making it easier to advertise and promote products and services. In the past, businesses would have to depend on print ads, TV commercials, or word-of-mouth to get their products to potential customers. ...
SOCIAL mediaCORPORATE communicationsSCIENTIFIC literatureBUSINESS communicationPurpose - The study aimed to identify, interpret, and create a scientific resource concerning the effect of social media communication on corporate reputation and the mediation role of brand trust. Design/...
Interacting with the brand using social media had a direct effect on emotional attachment to the festival, and emotional attachment has a direct effect on word of mouth. This supports recent contentions that social media interactions can lead to high levels of emotional engagement (Mangold and ...
In recent years, the frequent occurrence of corporate scandals in Chinese companies, organizations have increased their efforts to curb unethical employee behavior. However, little is known about whether corporate social responsibility (CSR) inhibits unethical pro-organizational behavior. Drawing on social ...
and institutional investors' responses related to the proposed acquisition. Finally, we show that message board criticisms are also able to predict governance outcomes beyond acquisition decisions. Overall, our results are consistent with the notion that social media play a role in corporate governanc...
This study found that: (1): positive comments in social media advertising have a positive effect on consumers' attitudes toward the brand; (2) negative comments in social media advertising have a negative effect on consumers' attitudes toward the brand; (3) negative comments have more effect ...
The Effects of Corporate Social Responsibility on Brand Performance The Mediating Effect of Industrial Brand Equity and Corporate Reputation英文文献.pdf,Journal of Business Ethics (2010) 95:457–469 Springer 2010 DOI 10.1007/s10551-010-0433-1 The Effect
A passion for fashion: The impact of social influence, vanity and exhibitionism on consumer behaviour Purpose: The purpose of this paper is to explore the effect of social influence and individual vanity on passion for fashion of clothes and accessories and... SMC Loureiro,I Costa,P Panchapakes...
The effect of CSR on corporate social performance: Mediating role of corporate image, green innovation and moderating role of corporate identity Although some previous studies have demonstrated the positive influence of CSR on corporate performance, astonishingly few studies on CSR practices and the......