First, it aims to examine the relationship among five brand personality traits (responsibility, activity, simplicity, emotionality and aggressiveness) as to brand equity created on social media in the banking industry of Latvia. Second, it aims to unveil the indirect effects of brand personality on...
A theoretical lens that can perhaps be used in order to elucidate the paradoxical negative effects of social media on interpersonal relationships is Guy Debord's theory of the spectacle. According to Debord, late modern society can be called a society of the spectacle: it is a world in which...
As scientists, we are proud of our role in developing the current digital age that enables billions of people to communicate rapidly with others via social media. However, when things go wrong, we are also responsible for taking an ethical stand and tryi
Therefore, minority shareholder activism on social media could be a strong deterrent that leads management to think twice before executing high-risk M&As that harm minority shareholder interests (Burch et al., 2004, Chen et al., 2024). In this paper, we examine the effects of minority ...
After all, social media shouldn't be an end in itself. It was built to enhance your actual social life, in real life.(社交媒体需要有一个 "IRL" 元素——一个代表 "现实生活" 的网络俚语。它应该会影响一个人离线时的想法或行为。毕竟,社交媒体本身不应该是目的。它是为了提高你在现实生活中的...
There is a higher probability of false rumors to spread round the world before the actual truth is discovered. Social media has created an illusion of independence among its users as a person can post whatever they feel like at any time. However, in reality it facilitates laziness among ...
B. To inform the bad effects of social media. C. To call on readers to use social medi a to improve real social life. D. To encourage readers to interact with others in real life more often. 相关知识点: 试题来源: 解析 8.A【命题意图】考查词义猜测。 【解题思路】根据上文中的"It...
Social media use among young people and old is the epitome of a double-edged sword. With every social media platform having so many positive and negative effects, it’s important that we take a hard look at social media, social networking, and mental health. But how does social media affec...
What types of content do they want to see? Brainstorm how using social media for business can help you reach your audience. Think about your business’ holistic marketing strategy and how social media fits in. Tie your social media goals to actual metrics and KPIs. This is a big one in ...
However, the influence of specific drivers on social media-led communal engagement and acculturation is an understudied area with strong potential to advance the current scholarship. More specifically, research has not investigated the effects of social media use on ethnic-minority consumers’ acculturatio...