社会营销观念(social marketing concept),产生于20世纪70年代,当时美国消费者保护运动盛行,营销大师彼得?杜鲁克指出:“市场营销的 …www.langlang.cc|基于106个网页 2. 社会市场营销观念 n 社会市场营销观念(Social marketing concept):让企业的发展、消费者需要的满足与社会的长期发展协调起来!强调将“企业利 …blog...
concept art 概念艺术(着重反映创作家一时形成的概念的一种艺术) concept field 概念范畴,抽象字段 相似单词 concept n. 1.[C]概念,观念,思想 marketing n.[U] 促销,营销,销售活动 social a. 1.社会的 2.过社会生活的,群居的,【植】群集的 3.一定社会层次(或地位)的,社会上层的 4.好交际的,合群...
social marketing concept 英 [ˈsəʊʃl ˈmɑːkɪtɪŋ ˈkɒnsept] 美 [ˈsoʊʃl ˈmɑːrkɪtɪŋ ˈkɑːnsept]网络 社会营销观念; 社会市场营销观...
While an organizational-level customer orientation concept has been adapted in nonprofit settings, there is little understanding of the behavioral concept in social marketing. This conceptual article draws from theory and research in the areas of customer orientation and social influence to propose a ...
Data-Backed Benefits of Social Proof in Marketing Next, we’ll tackle the question of why social proof is vital to your marketing strategy. To explain some of the benefits of social proof, we’ll look at some statistics from recent studies on social proof and customer behavior. This data wi...
(Kotler,1980, p. 20). Exchange is widely accepted as the core concept in marketing (Alderson,1957; Bagozzi,1975; Houston and Gassenheimer,1987; Kotler,1980). Exchange in social marketing refers to the exchange of resources or value between two or more parties (Kotler and Zaltman,1971; ...
Social marketing is the use of marketing to bring a social change in the society. Social marketing can be used for achieving specific behavioral goals from the society by using various marketing & advertising tools. Social marketing is the use of marketi
Social marketing concept: the real significance lies in the realization of their own business interests while also should take the appropriate social responsibility. At present, this concept is being more and more businesses are accepted. 翻译结果5复制译文编辑译文朗读译文返回顶部 ...
In the 1970s, the concept of social marketing, marks a major revolution in marketing. It emphasized that the marketing activities not only to focus on the satisfaction of their own interests, but should pay more attention to the overall interests and long-term development of the society, the ...
Social Control in Marketing Channel Systems 来自 Springer 喜欢 0 阅读量: 33 作者: B Wrenn 出版社: Springer International Publishing 摘要: Interest in the behavioral dimensions of marketing channel systems has existed for decades. One aspect of channel member behavior which has received relatively...