社会营销观念(social marketing concept),产生于20世纪70年代,当时美国消费者保护运动盛行,营销大师彼得?杜鲁克指出:“市场营销的 …www.langlang.cc|基于106个网页 2. 社会市场营销观念 n 社会市场营销观念(Social marketing concept):让企业的发展、消费者需要的满足与社会的长期发展协调起来!强调将“企业利 …blog...
concept art 概念艺术(着重反映创作家一时形成的概念的一种艺术) concept field 概念范畴,抽象字段 相似单词 concept n. 1.[C]概念,观念,思想 marketing n.[U] 促销,营销,销售活动 social a. 1.社会的 2.过社会生活的,群居的,【植】群集的 3.一定社会层次(或地位)的,社会上层的 4.好交际的,合群...
社会营销观念(Social Marketing Concept):企业不仅要满足消费者需要,而且要符合消费者自身和社会长远利益,要处理好企业利益、消费者利益与社会利益三者之间的关系,并把它们有机的结合起来。 指导思想:企业利益、消费者利益与社会利益三者之间是相互依存的 例题: “好酒不怕巷子深” 属于 市场营销中的(B )观念A.生产...
While an organizational-level customer orientation concept has been adapted in nonprofit settings, there is little understanding of the behavioral concept in social marketing. This conceptual article draws from theory and research in the areas of customer orientation and social influence to propose a ...
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Social Marketing: ✓ Definition ✓ Examples ✓ Concept ✓ Approach ✓ Types ✓ Importance ✓ Vaia Original
It emphasized that the marketing activities not only to focus on the satisfaction of their own interests, but should pay more attention to the overall interests and long-term development of the society, the real significance of the social marketing concept is: Enterprise at the same time to achi...
As a result it can also help in building your community strong enough to make your marketing effective & initiative buying.Sharma, Rimple
Social marketing concept: the real significance lies in the realization of their own business interests while also should take the appropriate social responsibility. At present, this concept is being more and more businesses are accepted. 翻译结果5复制译文编辑译文朗读译文返回顶部 ...
In discussing the marketing concept, the author focuses on___. A. its social impact B. its theoretical basis C. its possible consequence D. its main characteristic 相关知识点: 试题来源: 解析 D 正确答案:D 解析:主旨大意题。文章第一段讲推销的特点,第二段讲营销的特点,第三段以可口可乐新老...