The societal marketing concept seeks to establish a balance between ___. () A.customer lifetime value and customer equityB.an inside-out perspective and an outside-in perspectiveC.consumer short-run wants and consumer long-run welfareD.marketing mixes and market offerings相关知识点: 试题来源...
Is a firm that satisfies the immediate needs and wants of target markets always doing what's best for consumers in the long run? The societal marketing concept holds that marketing strategy should deliver value to customers in a way that maintains or improves both the consumer's and society's...
参考答案:A 参考解析: 根据第一段可知,单纯的市场概念可能忽视了消费者短期的需求和长期利益的矛盾,而the societal marketing concept会注重消费者的长期福祉和长期利益。故本题正确答案选A。 知识点:细节题 英语 阅读理解 通用 英语
The Societal Marketing Concept 青云英语翻译 请在下面的文本框内输入文字,然后点击开始翻译按钮进行翻译,如果您看不到结果,请重新翻译! 翻译结果1翻译结果2翻译结果3翻译结果4翻译结果5 翻译结果1复制译文编辑译文朗读译文返回顶部 社会营销理念 翻译结果2复制译文编辑译文朗读译文返回顶部...
5. The Societal Concept The societal marketing concept suggests that businesses should be motivated by more than profits—they should act in the best interests of society. The philosophy behind this concept is to balance customer needs and brand profits and create a more sustainable future for the...
资料:The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumers short-run wants and consumer long-run welfare.Is a firm that satisfies the immediate needs and wants of target markets always doing what’s best for consumers in the long ...
资料:The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumers short-run wants and consumer long-run welfare.Is a firm that satisfies the immediate needs and wants of target markets always doing what’s best for consumers in the long ...
The societal marketing concept seeks to establish a balance between ___. ()A.customer lifetime value and customer equityB.an inside-out perspective and an outside-in perspectiveC.consumer short-run wants and consumer long-run welfareD.marketing mixe
网络释义 1. 社会营销观念 国际营销... ... 4.营销观念( the marketing concept) 5.社会营销观念(the societal concept) 3.推销观念( the selling concept) ... blog.sina.com.cn|基于2个网页
Gaski, J. F.: 1985, `Dangerous Territory: The Societal Marketing Concept Revisited', Business Horizons 28(4), 42-47. doi:10.1016/0007-6813(85)90021-7.Gaski, J.F. (1985). Dangerous territory: The societal marketing concept revisited. Business Horizons, 28(4), 42-47....