参考答案:A 参考解析: 根据第一段可知,单纯的市场概念可能忽视了消费者短期的需求和长期利益的矛盾,而the societal marketing concept会注重消费者的长期福祉和长期利益。故本题正确答案选A。 知识点:细节题 英语 阅读理解 通用 英语
What is the societal marketing concept？The idea that a company should consider consumers and society’s long run interests.
资料:The societal marketing concept questions whether the pure marketing concept overlooks possible conflicts between consumers short-run wants and consumer long-run welfare.Is a firm that satisfies the immediate needs and wants of target markets always doing what’s best for consumers in the long ru...
In 2023, just 18% of senior-level marketers around the world considered sustainability to be a priority, according to the same report. With such a huge gap between companies’ and customers’ priorities, the sustainable marketing industry is ripe for innovations and opportunities....
Marketingismanagingprofitablecustomerrelationships,or,theprocessbywhichcompaniescreatevalueforcustomersandbuildstrongcustomerrelationshipsinordertocapturevaluefromcustomerinreturn.sellingandadvetisingareonlythetipofmarketingiceberg-asetofmarketingtoolsthatworktogethertosatisfycustomerneedsandbuildcustomerrelationships.7 ...
11. What position is the man interested in? A. Window cleaner. B. Shop assistant. C. Fitness coach. 12. What will be provided for the job? A. A company car. B. A smartphone. C. A video recorder. 13. What is needed to do the job?
Societal Marketing Concept Sales Concept Example of Production Concept India and China are great examples of the Production Concept of marketing. China made sure that it increases its overall production through manual labor available by mass producing and distributing products across the world. Today Chi...
Learn about the five marketing management philosophies. Compare and contrast examples of production, product, sales, marketing, and societal marketing concepts. Related to this QuestionWhat is the difference between the concept of marketing and the marketing concept? What is the difference between the ...
Marketingmanagementphilosophies •••••生产观念(productionconcept)产品观念(Productconcept)推销观念(Sellingconcept)市场营销观念(Marketingconcept)社会市场营销观念(Societalmarketingconcept)SellingandMarketing Selling:emphasizingontheproduct •Companyfirstmaketheproductandthenfigureshowtosellitprofitably•...
Societal marketing is the new kid on the block, an answer to consumers who want to buy from ethical companies. In addition to thinking about products and marketing tactics, this orientation looks at the impact the company has on society and the environment. Fair-trade coffee companies, for exa...