social marketing concept 英 [ˈsəʊʃl ˈmɑːkɪtɪŋ ˈkɒnsept] 美 [ˈsoʊʃl ˈmɑːrkɪtɪŋ ˈkɑːnsept]网络 社会营销观念; 社会市场营销观...
In the 1970 of the 20th century, the concept of social marketing, marks a major revolution in marketing. It emphasized that in corporate marketing activities, not only to pay attention to their interests to meet, and to pay more attention to society's overall interests and long-term developmen...
RANGAN V.K., KARIM S., BIJAWAT S., "Focusing the concept of social marketing", Note 9-591-047, Harvard Business School, Harvard University, Boston, 1991.Rangun, V. K. & Karim S. 1991. Teaching Note...
社会营销观念(social marketing concept),产生于20世纪70年代,当时美国消费者保护运动盛行,营销大师彼得?杜鲁克指出:“市场营销的 …www.langlang.cc|基于106个网页 2. 社会市场营销观念 n 社会市场营销观念(Social marketing concept):让企业的发展、消费者需要的满足与社会的长期发展协调起来!强调将“企业利 …blog...
marketing n.[U] 促销,营销,销售活动 social a. 1.社会的 2.过社会生活的,群居的,【植】群集的 3.一定社会层次(或地位)的,社会上层的 4.好交际的,合群的 5.社交的,交际的 6.社会福利的 7.社会主义的,主张社会 high concept 因节奏快、悬念迭起、情节惊险而有高度吸引力的 self concept n.自我概念...
Production concept, product concepts, marketing concepts, marketing concepts, customer values and the concept of social marketing 翻译结果2复制译文编辑译文朗读译文返回顶部 正在翻译,请等待... 翻译结果3复制译文编辑译文朗读译文返回顶部 Production ideas, product ideas, marketing ideas, marketing, cust...
of need satisfaction (Kotler,1980, p. 20). Exchange is widely accepted as the core concept in marketing (Alderson,1957; Bagozzi,1975; Houston and Gassenheimer,1987; Kotler,1980). Exchange in social marketing refers to the exchange of resources or value between two or more parties (Kotler ...
This article examines how social marketers and researchers can concentrate social marketing efforts around a crucial mechanism in behavior change, the notion of commitment. Citizens are committed to different forms of behavior and the success of social marketing depends upon the ability to change this ...
Purpose: The aims of this article are threefold. First of all, to show the concept of value to customers as a determiner of a company's competitive advantage. Second, to explain the changing role of marketing activities toward social res... P Kotler 被引量: 5发表: 1987年 Evaluation Of ...
7. The concept of saturation marketing makes perfect sense. 饱和营销的概念是完全有道理的。 8. This idealistic concept is at variance with reality. 这种理想主义的观念和现实相矛盾。 9. the concept of social class 社会等级的概念 10. Freud first mentioned this concept in his paper'On Narcissism ...