RANGAN V.K., KARIM S., BIJAWAT S., "Focusing the concept of social marketing", Note 9-591-047, Harvard Business School, Harvard University, Boston, 1991.Rangun, V. K. & Karim S. 1991. Teaching Note...
In the 1970 of the 20th century, the concept of social marketing, marks a major revolution in marketing. It emphasized that in corporate marketing activities, not only to pay attention to their interests to meet, and to pay more attention to society's overall interests and long-term developmen...
down marketingn. 面向低收入消费者的广告术 synchro marketing同步销售 最新单词 absolute instruction的中文意思绝对指令,绝对指令 absolute inflation的中文释义绝对通货膨胀,绝对通货膨胀 absolute inequality是什么意思非条件不等式 absolute index of refraction的中文意思绝对折射率,绝对折射率,绝折射率,绝折射率 ...
Production concept, product concepts, marketing concepts, marketing concepts, customer values and the concept of social marketing 翻译结果2复制译文编辑译文朗读译文返回顶部 正在翻译,请等待... 翻译结果3复制译文编辑译文朗读译文返回顶部 Production ideas, product ideas, marketing ideas, marketing, cust...
The article analyzes the specificity of the marketing activities of the gas supplying organization involved in the socially significant projects. Social marketing acts as a concept acceptable in conditions of increased corporate social responsibility of the society and organization. Consideration for the int...
(五)社会行销观念 (The Social Marketing Concept) :社会行销观念认为组织的任务是去确定目标市场的需要、慾望和利益,而…a8802020.pixnet.net|基于8个网页 2. 社会营销观念 • 社会营销:社会营销观念(the social marketing concept):认为组织任务在决定目标市场的需要, 欲望与利益,并在维持与促 …www.docin.com...
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social marketing concept 【经】 社会销售观点 marketing oriented business concept 销售化企业观念 concept plan 概要性规划图 cylinder concept 磁盘柱状存取方式 global concept 整体概念 hypodigm concept 种型群概念 concept vehicle 概念车 相似单词 societal a. 社会的 concept n. 1.[C]概念,观念...
Government agencies often address social issues using slogans. These slogans aim to change the behavior of certain individual groups of society positively. This is known as social marketing. But why is it important, and is it effective?Get started ...
of need satisfaction (Kotler,1980, p. 20). Exchange is widely accepted as the core concept in marketing (Alderson,1957; Bagozzi,1975; Houston and Gassenheimer,1987; Kotler,1980). Exchange in social marketing refers to the exchange of resources or value between two or more parties (Kotler ...