Social marketing and behaviour change, models, theory and applications 'This is essential reading for social marketing practitioners, researchers and students. The book describes a comprehensive range of behaviour change theories of relevance to social marketing and is complemented with illustrative case st...
Ultimately, in this complex world the call to action is large-scale behaviour change. In response, Social Marketing with its behaviour change prime directive has been expanding in experience, evidence, theories and toolkits. Social Marketing critically examines the interface of human and natural ...
Social marketing and the built environment: What matters for travel behaviour change?Social marketingGPS surveyTravelSmart programBuilt environmentWalkabilitySocial marketing and the built environment are two important 'tools' to manage travel demand which have had significant attention in the literature ...
Social marketing has been applied in a variety of health education settings and has produced encouraging results. As the awareness and application of social marketing increases among practicing health educators, the link between social marketing and traditional behavior change theory becomes more critical....
Social marketing and social change: strategies and tools for health, well-being, and the environment. Social Marketing and Social Change: Strategies and Tools for Health, Well-Being, and the Environment is a text by one of the most experienced and respected... SJ Olson - 《Health Promotion ...
Social Marketing is a distinct behaviour change discipline, one that has been labeled as such since the early '70s and is focused on behavior change for good -- ones that will improve health, prevent injuries, protect the environment, contribute to communities and enhance financial well being. ...
In a marketplace where millions of dollars are spent on the design of mobile games (m-games), social marketers are now using this technology as a tool for behaviour change. Despite high expenditure by governments and non-profits on social marketing m-games, little is known about their effecti...
Social Marketing: Beyond Behaviour Change Next Article Moving social marketing beyond personal change to social change: Strategically using Twitter to mobilize supporters into vocal advocates Article Options and Tools View: HTML PDF References (51) Cited by (Crossref, 2) Cited by (Scopus, 2)...
social marketingservice industryconsumer behaviour analysispsychologysocial learningbehavioural economicsFrom encouraging recycling to promoting 'safe sex', social marketing seeks to encourage changes in behaviour that benefit the individual, community, and society at large. To date, however, the discipline ...
Experiential value is an important driver of customer repeat behaviour and is necessary for achieving sustained behaviour. Understanding the value gained by consumers is particularly important when adopting innovative techniques, such as new technology. Social marketing (behaviour change) practice is increasi...