Lee NR, Kotler P. Social Marketing: Changing Behaviors for Good. 5th ed. Thousand Oaks, CA: Sage; 2015.Lee, N., & Kotler, P. (2015). Social marketing: Changing behaviors for good. Thousand Oaks, CA: Sage.Lee, N.R., & Kotler, P. (2015) Social Marketing: Changing Behaviors for ...
Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a pr...
2009. Social marketing for injury prevention: changing risk perceptions and safety-related behaviors among New York farmersUmea University Medical Dissertations... J Sorensen - 《Umeå Universitet》 被引量: 5发表: 2009年 E Study Guide For: Social Marketing: Influencing Behaviors For Good By Philip...
2人关注 传播·communication 禧月2020-11-29 更新·共 16 本 15人关注 改变理论·Theory of Change 禧月2021-05-01 更新·共 9 本 改变理论(英语:Theory of change,缩写 ToC),是一种为了企划、参与决策与评量之特别型态... +创建书单 >去 Social Marketing: Behavior Change for Social Good 的页面...
Lee, N. R., & Kotler, P. (2016).Social marketing: Changing behaviors for good(5th ed.). Thousand Oaks: SAGE. Google Scholar Lewin, K. (1951). Field theory in social science: Selected theoretical papers. D Cartwright (ed.). New York, NY: Harper & Row. Argyris, C and D Schon 19...
Social marketing refers to the act of using marketing techniques to convince people to change their behaviours for their own good or for the benefit of the society as a whole.
No surprises here. Your social media marketing strategy hinges on your content. At this point, you should have a pretty good idea of what to publish based on your goals, audience and brand identity. You probably feel confident in which networks to cover, too. ...
Paid social media is a form of digital advertising that requires a budget to promote content, products, or services on social media platforms. Businesses of all sizes can pay to reach social media users based on targeting parameters—including interests, behaviors, demographics, and more—as an ...
Use social media marketing tools for business Good news: you’re not expected to do everything totally DIY when building your presence. There’s no shortage of social media marketing tools out there to help with the heavy lifting. Depending on your needs, you might consider investing in a co...
It doesn’t matter if you run a small local business or work for a global brand, social media can completelychange your marketing efforts. This article will show you how social media is changing modern business marketing, outlining its benefits and highlighting some practical ways to maximize its...