CHAPTER 1 • Defining and Distinguishing Social Marketing CHAPTER 2 • 10-Step Strategic Planning Model ··· (更多) 我要写书评 Social Marketing: Behavior Change for Social Good的书评 ···(全部 0 条) 论坛· ··· 在这本书的论坛里发言...
Potential Revision of Target Audiences, Objectives, and Goals Ethical Considerations When Researching Your Target Audience Chapter 8: Tapping Behavior Change Theories, Models, And Frameworks Marketing Highlight: Preventing Domestic Violence Among Women in West Africa A Social Norms Approach Informing ...
How Does Social Marketing Differ From Commercial Marketing? How Does Social Marketing Differ From Other Related Disciplines, Behavior Change Theories and Models, and Promotional Tactics? What Is Social Marketing's Unique Value Proposition? Who Does Social Marketing? What Social Issues Can Benefit From ...
Social marketing: A behavior change technology for infection control Changing health care worker behaviors is a core function of infection control programs. The social change technologies of education and institutional polic... MW Mah,S Deshpande,ML Rothschild - 《American Journal of Infection Control》...
Social Marketing is a distinct behaviour change discipline, one that has been labeled as such since the early '70s and is focused on behavior change for good -- ones that will improve health, prevent injuries, protect the environment, contribute to communities and enhance financial well being. ...
传播·communication 禧月2020-11-29 更新·共 16 本 15人关注 改变理论·Theory of Change 禧月2021-05-01 更新·共 9 本 改变理论(英语:Theory of change,缩写 ToC),是一种为了企划、参与决策与评量之特别型态... +创建书单 >去 Social Marketing: Behavior Change for Social Good 的页面...
当当上海外文书店旗舰店在线销售正版《预订 Social Marketing - International Student Edition:Behavior Change for Social Good》。最新《预订 Social Marketing - International Student Edition:Behavior Change for Social Good》简介、书评、试读、价格、图片等相关信
Hastings, G., & Domegan, C. (2014) Social marketing: from tunes to symphonies. Abingdon: Butterworth Heinemann/Elsevier. Google Scholar Hoyer, Wayne D.; MacInnis Deborah J.; Pieters, Rik (2018). Consumer Behavior, 7th Edition. UK: Cengage Learning. ...
Social marketing programs... Are designed to achieve a specific social good, that is they work to help people make better choices or to improve society or the world in some way, rather than to benefit the sponsoring organization. Focus on individual behavior or systems change, not just awarene...
Social marketing refers to the act of using marketing techniques to convince people to change their behaviours for their own good or for the benefit of the society as a whole. A.正确 B.错误 点击查看答案 单项选择题 4.1cm石英比色皿测定其吸光度为0.020,则双乙酰含量为( )mg/L。