Influencer marketinghas grown rapidly over the past decade, and marketers are leveraging influencers toincrease brand awarenessmore so than ever. But while big-name influencers like Kim Kardashian were once the only sought-after option, we now live in an age wheremicro influencers reign supreme. ...
In the first post of this 14 part series, I set out to provide a fairly comprehensive explanation as to ‘what’ influencer marketing is. In this post however, I want to cover why it absolutely needs to be a part of your plans. Yes, I’m biased; let’s get that out of the way...
Consequently, Instagram Highlights provide a few powerful marketing opportunities to make your brand more relatable and trustworthy, demonstrate your products and collaborate with your customers and niche influencers. There are no limits in place, so you have lots of room for experimentation. Good luck!
Influencer marketing is exploding as it becomes increasingly accessible for every business or organization, and there are many tools that specifically help with sourcing and reaching out to influencers. If your goal is to engage with influencers, check out our guide on how to build an influencer...
number of ring-lit influencers trying to convince you to buy something you most probably don’t need with money you would probably be better off sav ing.2 And then came a cost of living crisis and with it the rise of the “de-influencer”.3 “Generally, we see young people are re...
Greewnood at We Are Social says that while the broader deinfluencing trend will most likely stick around as long as the economic outlook remains tight, he can't see influencer marketing dying a death anytime soon. "I can see influencers evolving and adapting. They’ve been very good at ...
In addition to the agent’s own social media reach, savvy brokers today occasionally reach out to micro-influencers, or people with a large social media following in a community. For example, if the home was decorated by an interior designer with a social media following, the d...
those who used this marketing strategy believed it works. However, what the ROI is of influencer marketing is still something of a challenge this year. But there’s no question that this strategy has wide reach, especially with Facebook and Instagram being key platforms for influencer marketing....
In contrast, One Championship, a leading martial arts organization, used social media to connect with fans worldwide. By producing engaging behind-the-scenes content and leveraging influencer marketing, they built a highly engaged community that translated to both event attendanc...
On average, influencers respond to brand proposals within 14 hours. Influencer fraud is down, with less than 37% of accounts impacted. This is impressive when you consider that this number was 50% in 2021. 89% of marketers who used influencer marketing last year say they will maintain or ...