Getting users’ attention involves both creativity and technology. On the one hand, it requires precision in building a sales funnel and testing hypotheses. On the other hand, the chosen creative approach helps in dealing with issues that brands face at different product development stages. ...
Influencer marketing, which involves businesses working with content creators (or influencers), is a powerful way to help brands expand their reach on social media. And it’s becoming increasingly more popular — data shows thatnearly three-quarters (72.5%) of U.S. marketerswill use influencer ...
For example,Social Bluebookis a platform that connects influencers of all sorts with brands. For influencers looking to monetize their videos, it’s the ideal way to do so. And for brands looking to grow their market share, access to a pool of vetted influencers streamlines what could be...
EY highlights India’s influencer marketing sector is projected to reach INR3,375 crore by 2026, with a CAGR of 18%.
Influencers are everywhere. You’ve probably seen a few #sponsored and #gifted posts in your social media feeds today. That’s because influencer marketing is a powerful growth tool for brands. Getting in front of an influencer’s engaged followers helps brands reach a wider audience of potenti...
How Influencer Marketing Can Become a Powerful Weapon for Brands Brian Hughes Marketers are dedicating more and more time and resources to influencer marketing. In fact, Bloglovin found that 63 percent of the marketers it surveyed had increased their budgets for influencer marketing in 2017. That tr...
Influencer marketing is using someone who has a high social standing on social media to spread positive views in regard to your car dealership. Typically those with a high social standing have over 10,000 followers and therefore have huge credibility. Using these influencers can help quickly build...
“Influencer marketing is growing rapidly—and it’s evolving to get smarter and more measurable,” says Nick Veneris, marketing manager for Refersion, an affiliate and influencer marketing platform that helps brands develop and track partnerships with bloggers and social media influencers. In the las...
Influencers have been popularly used to promote brands and products through sponsoredposts on social media. Usually, this involves product placements and brand mentions, and the influencers generally get paid per post. But brands are also realising the effectiveness of working with influencer...
With True Reach, a machine-learning algorithm predicts the number of real views an influencer gets per post. This helps brands weed out fake influencers who may not bring any value to their campaigns and identify star influencers who can help them tap into new niche markets. Tip: Learn more...