Does Influencer Marketing Work? There’s some controversy on whether or not influencer marketing really works.Datafrom a 2016 marketing survey has shown that 94% of those who used this marketing strategy believed it works. However, what the ROI is of influencer marketing is still something of a...
The product you’re selling (or the industry you’re in) can also affect the cost of your influencer marketing campaign. Hiring an influencer to promote a sports car will generally cost more than hiring an influencer to promote a fruit juice. A good rule-of-thumb is thatthe more expensive...
While some influencers will do better at promoting their stores than others, if the program didn’t work, then Amazon would pull the plug. That’s no different than any other type of influencer marketing: if an influencer doesn’t deliver, they lose the opportunity. Except that the campaign...
Hiring the appropriate influencer can be a very long and tough process. First of all, it is always about your budget. If you only have a maximum of 5 thousand dollars to spend on influencer marketing, I bet you won’t choose the most expensive one. And most of the time (not always, ...
A year ago, someone I know gave a keynote at one of the largest conferences in the industry and said that the one question no one answers that everyone wants to know is “how long does it take content marketing to work?” He said that “not even Michael Brenner has answered this quest...
We all make mistakes in life and in business. Even a top online influencer. Later in this post, I'll share the story about one online marketing legend, and the HUGE mistake that almost totally destroyed him Thankfully,mistakes don't usually lead to professional destruction. That typically onl...
Founded in 2012 by British university student Ben Francis, Gymshark has always worked innovatively to ensure maximum returns on its marketing budget. Right from the start, the brand leveraged the power of social media to promote itself, sending free clothes to fitnessinfluencerswith...
The KIDS Act would, of course, make influencer marketing to young people more difficult, and no plan is complete without increased media literacy. And, in the end, we as a society may need to change our approach to social media overall. Russo recommends people really investigate who they fol...
Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance. SUGGESTED Digital Marketing SEO Customer Journey: A Complete ...
Remember to be precise. It helps people understand what they’re signing up for, and it also helps you with your landing page’s SEO. Consider naming it with a question, e.g., ‘How to make a webinar sale? Free webinar with *an industry influencer*’. Specify whether it’s a webinar...