Marketing Strategy: the Definition, Theory and Types July 26, 2024 4C Model of Marketing Mix by Robert Lauterborn June 6, 2024 ALSO INTERESTING Total Quality Management (TQM): Meaning and Explanation September 17, 2024 Drum Buffer Rope Theory: the Concept explained ...
A more parsimonious two-factor model seems more applicable and should therefore be also considered. Finally, it is evident from the study that passengers place more importance to the physical than the interactive elements of service to form their overall satisfaction.doi:10.1080/03088830802352095...
model comparing and evaluating the service quality of express delivery companies, which has been illustrated by some examples in the paper. Keywords: express delivery industry;evaluation of service quality;SERVQUAL;Analytic Hierarchy Process;factor analysis ...
The Delphi and Full Consistency Method (FUCOM) was applied to determine the significance of the quality dimensions, while a modified SERVQUAL (SQ) model was used to measure the service quality of the logistics. An original SQ questionnaire was formed with a total of 21 statements that were ...