How much of an investment will a new strategic marketing management solution be, and how quickly will you be able to see a return on that investment? Sometimes, a cheaper solution is what you’re looking for, but other times, it pays to invest in a system that will bring the value that...
Brand evaluation in strategic management is conducted by measuring brand performance in the market, finding measures and ways to manage the brand successfully in order to increase its equity using the set of marketing metric indicators.doi:10.5937/markt1201049MTatjana Mamula...
The goal of this research paper was to ascertain the extent to which management view the use of Strategic Management Accounting Techniques (SMAT) in making vital business decisions. Using a sample of fifty petroleum marketing firms' senior management executives directly involved in running the organiza...
However, as Sarah Reynolds (they/them), Chief Marketing Officer at HiBob, points out during their talk atCIPD, this is a missed opportunity. They believe that HR professionals have a plethora of unique insights into the type of workforce dynamics that are vital for realistic and effective plan...
David Walters (Fellow, Co-director) Copyright information © 1987 David Walters and David White About this chapter Cite this chapter Walters, D., White, D. (1987). Retailing Strategy and the Role of Retail Marketing in Strategic Decisions. In: Retail Marketing Management. Palgrave, London. ht...
This paper discusses some developments in the theory of the organizational capabilities of the business enterprise. Antecedents are recognized, and some promising new developments and areas for future research are identified. The role of managers in the economic system is highlighted and discussed within...
Multivariate statistics in industrial marketing management: A practitioner tool kit a practical tool kit for use by B2B managers on strategic, operational, and tactical levels; and third, the results of an application of the techniques... A Nairn,L Ede,Pete Naude - 《Industrial Marketing Managem...
As the roles of customers, employees, suppliers, shareholders, regulators, and communities become more significant in today’s business environment, a
Our B2B Marketing Solutions 28/03/2024 By admin* In the bustling landscape of the Chinese market, where dynamism and innovation reign supreme, the role of data management solutions has never been more critical. As businesses strive to capitalize on the vast opportunities presented by China’s rap...
2.2The place of marketing planning in marketing 2.3Factors that determine effective marketing planning 2.4Strategic marketing planning 2.5Essential contents of a marketing plan 2.6Company profile: Micro products limited 2.7Basic planning process in business ...