Marketing management capabilities in terms of marketing research, marketing strategy, planning and implementation, control and evaluation play a key role in the MSMEs performance in the market. The existing marketing strategies reached the saturation point, where new innovative strategies need to percolate...
The marketing mix is a model used when considering the range of activities necessary to construct and implement a comprehensive marketing strategy. It is most commonly expressed in terms of ‘the four Ps’ of product, price, promotion and place. ‘Place’ in this context refers to a...
It is in this context that we examined this observation and answered the main question: What is the role of an e-marketing strategy in promoting and marketing local products for Moroccan agricultural cooperatives?To investigate such questions, we adapted a research methodology based on an empirical...
In order to overcome customs and noncustomsbarriers in the food market of developedcountries, it is necessary to satisfy qualitystandards in terms of food safety and develop agood marketing strategy.The objective of this study was to highlight theimportance of a marketing approach in exporting...
By integrating marketing into their leadership style, CEOs can drive growth and impact long-term success. One way that CEOs can integrate marketing into their leadership style is by actively participating in the development of the company’s marketing strategy. By working closely with the marketing ...
The Role of Advertising in the Marketing Strategy of Accountancy Firms: Evidence from a Regional MarketRules governing the advertising activity of accountancy firms have recently been relaxed. Published evidence is, however, scant regarding the perceived value of accountancy firms' advertising by both ...
2022, Journal of Macromarketing The organizational roles of marketing and marketing managers 2010, Marketing Intelligence and Planning Corporate strategy and shareholder value during decline and turnaround 2007, Management Decision An exploratory study of company turnaround in Australia and Singapore following...
four propositions regarding the contribution of marketing to the firms' SCO. The findings provide empirical support for marketing's contribution to, firstly, the structural, secondly, the strategic and, thirdly, the structure–strategy fit dimensions of the SCO concept as proposed in the literature....
BuR - Business Research Official Open Access Journal of VHB Verband der Hochschullehrer für Betriebswirtschaft e.V. Volume 2 | Issue 2 | December 2009 | 215-240 The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma Christiane Prange, EM Lyon ...
Figure 5. Moderating role of marketing strategy strengthen the relationship between hotel service innovation and hotel business performance. Finally, the current study also examines effect size (f2). Literature shows that; 0.02 value of effect size considered as weak effect, 0.15 considered as moderate...