A marketing strategy is used to determine the revenue that the campaign will deliver. All of the parts that go into determining revenue, including the budget allotted to the campaign, product cost, selling price and the life span of the product, should all be part of the marketing strategy. ...
THE ROLE OF MARKETING STRATEGY IN THE CONTEXT OF ARTIFICIAL INTELLIGENCEPREDA, OanaDUMITRU, Nicoleta RosselaJournal of Information Systems & Operations Management
The marketing mix is a model used when considering the range of activities necessary to construct and implement a comprehensive marketing strategy. It is most commonly expressed in terms of ‘the four Ps’ of product, price, promotion and place. ‘Place’ in this context refers to a...
aRC is the oscillator timing pin RC是振荡器时间别针[translate] aWhat does the research into the role of marketing strategy in brand porfomance tell us about consumer-goods companies? 研究到营销战略里的角色在品牌porfomance告诉什么我们关于消费者物品公司?[translate]...
It is in this context that we examined this observation and answered the main question: What is the role of an e-marketing strategy in promoting and marketing local products for Moroccan agricultural cooperatives?To investigate such questions, we adapted a research methodology based on an empirical...
In order to overcome customs and noncustomsbarriers in the food market of developedcountries, it is necessary to satisfy qualitystandards in terms of food safety and develop agood marketing strategy.The objective of this study was to highlight theimportance of a marketing approach in exporting...
By integrating marketing into their leadership style, CEOs can drive growth and impact long-term success. One way that CEOs can integrate marketing into their leadership style is by actively participating in the development of the company’s marketing strategy. By working closely with the marketing ...
The Role of Advertising in the Marketing Strategy of Accountancy Firms: Evidence from a Regional MarketRules governing the advertising activity of accountancy firms have recently been relaxed. Published evidence is, however, scant regarding the perceived value of accountancy firms' advertising by both ...
Promotion: The activities and strategies used to raise awareness and persuade customers to buy the product. This encompasses advertising, public relations, social media marketing, and sales promotions. 1. Product The Product in the 4Ps of Marketing is the foundation of your marketing strategy. It...
BuR - Business Research Official Open Access Journal of VHB Verband der Hochschullehrer für Betriebswirtschaft e.V. Volume 2 | Issue 2 | December 2009 | 215-240 The Role of Ambidexterity in Marketing Strategy Implementation: Resolving the Exploration-Exploitation Dilemma Christiane Prange, EM Lyon ...