AdvertisingFinancial servicesCo-operativesFinancial crisisEven though the central role of advertising in consumer behaviour is well-documented, pertinent research on financial advertising is limited for both investor-owned companies and co-operatives. This becomes especially important in today's turbulent ...
The role of mixed emotions in consumer behaviour: investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline... Penz E, Hogg MK (2011) The role of mixed emotions in consumer behaviour: investigating ambivalence in consumers’ experiences of approach-...
While men will load themselves with sufficient information of a product or service through internet, advertising, reviews; women would try to get benefit from others' experience by asking people around them. This article presents a review of literature, in the field of consumer shopping behaviour ...
However, their role in consumption systems is clear. Consumers' mindsets are the starting point of circular consumption systems, as they present pre-dispositions in engaging with circular offerings. These mindsets are expressed by consumer behaviour, which allows product flow in these systems; they, ...
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The role of country image in consumer choice behaviour is examined. Based on a previous view of country image as a "halo", four hypotheses are developed and tested as to (1) the role of country image in consumers' attitudes towards a brand, (2) its role in purchase intentions, (3) it...
The results suggest that culture influences how tourists process advertising cues but has no influence on price cue influence. The study provides insights for managers on how to develop a segmentation strategy using the cultural profiles of tourists. 展开 ...
Consumer characteristics influencing food waste behaviour in the context of an emerging country and the impact on future sustainability of the global food sector. Global Environmental Change, 49, 85–94. Article Google Scholar Auger, P., Burke, P., Devinney, T. M., & Louviere, J. J. (...
This paper aimed to investigate consumer scepticism towards third-party sustainability labels in the context of food products, evaluating its role in the formation of the customer’s buying behaviour. A covariance-based structural equation model (CB-SEM) was developed, and it included the customer’...
Firms must face interrelated challenges in global marketing, such as the increased consumer market internationalization and the rapid growth of emerging markets economy. In addition to these challenges that firms face, little is known about consumer attitudes and behaviors towards products from emerging ...