Research on consumer behaviour in online auctions: Insights from a critical literature review. Electronic Markets 18 (4), 345-361.Cui, X., Lai, V. S. and Liu, C. K. W. (2008): Research on Consumer Behaviour in Online Auctions: Insights from a Critical Literature Review, in: Electronic...
Psychology, along with a wide range of other academic disciplines, has influenced research in both consumer behaviour and marketing. However, the influence of one area of psychology – namely, behaviourism – on research on consumers and marketing has been less prominent. Behaviourism has influenced ...
Understanding marketing practice in light of consumer decision-making and behaviour — theory, research and application. As visitors ofC / S / C Behaviour,you will find here commentary, analyses and reviews of marketing events and phenomena from a consumer perspective with a focus on decision-making...
Consumer behaviour research - outdoor gear 来自 core.ac.uk 喜欢 0 阅读量: 21 作者: K Mácha 年份: 2006 收藏 引用 批量引用 报错 分享 全部来源 求助全文 core.ac.uk 相似文献Surfing Injuries Requiring First Aid in New Zealand, 2007-2012 In an island nation such as New Zealand with easy ...
Self Concept in Consumer Behaviour: A Critical Review I submit that we are too focused on individual-level happiness research at the expense of societal level QOL research. That is, societal QOL cannot be simply treated as the sum of the happiness of individual citizens. In making this asse....
on given topics. JACR also aims to bring the latest research relevant to specific applied consumer behavior topics to the academic community. To these ends, the journal is organized by topic-based issues directed by domain-expert guest editors under the guidance of the JACR editor-in-chief. ...
On the one hand, they analyse the effect of these activities on consumer behaviour. On the other hand, they discuss best practice examples for such activities. Third, another part of the literature deals with stakeholders. A large part of this research focuses on consumers and the effect of ...
Snowball sampling consumer behaviour research to characterise the influence of market mavens on social networksword–of–mouthWoMtechnology diffusionviral ... T Yoshida,T Gotoh,N Tomizawa,... 被引量: 0发表: 0年 Anomaly detection in online social networks Anomalies in online social networks can sig...
Introducing calorie labels in restaurants in England did not change customer behaviour We examined whether the introduction of a calorie labelling policy in England was associated with a change in calories consumed in the out-of-home food sector. Our findings suggest that the introduction of the pol...
Consumer.ology: the market research myth, the truth about consumer behaviour and the psychology of shopping.Consumer.ology: the market research myth, the truth about consumer behaviour and the psychology of shopping.The article reviews the book "Consumer.ology: The Market Research Myth, the Truth ...