Research in Consumer Behaviour: Assessment of the Past and Agenda for the FuturePillai, K. R.Maria Aranha, AlishaSCMS Journal of Indian Management
Psychology, along with a wide range of other academic disciplines, has influenced research in both consumer behaviour and marketing. However, the influence of one area of psychology – namely, behaviourism – on research on consumers and marketing has been less prominent. Behaviourism has influenced ...
近30多年来,受西方文化的影响,消费者抱怨行为(Customer complaint behaviour)的研究成为了国内外学者和企业管理人员研究的热点.学者们的相关研究表明企业对于消费者抱... 张柏薇 - 东北财经大学 被引量: 0发表: 2017年 顾客心理契约违背效应研究--基于对顾客抱怨行为影响的实证分析 Recently, researches in the mark...
Self Concept in Consumer Behaviour: A Critical Review I submit that we are too focused on individual-level happiness research at the expense of societal level QOL research. That is, societal QOL cannot be simply treated as the sum of the happiness of individual citizens. In making this asse....
Understanding marketing practice in light of consumer decision-making and behaviour — theory, research and application. As visitors ofC / S / C Behaviour,you will find here commentary, analyses and reviews of marketing events and phenomena from a consumer perspective with a focus on decision-making...
In scientific literature, the most accepted definition of consumer neuroscience or neuromarketing is that it is a field of study concerning the application... F Babiloni - 《IEEE Pulse》 被引量: 13发表: 2012年 Measurement devices and the psychophysiology of consumer behaviour: A posthuman genealogy...
emotive and transformative narratives that are productive of consumer resilience. In this era of ‘Permacrisis’ relating to war, health, climate and cost-of-living, it is essential to examine consumer behaviour under conditions of deep uncertainty to comprehend how (resilient) social subjects use ...
Snowball sampling consumer behaviour research to characterise the influence of market mavens on social networksword–of–mouthWoMtechnology diffusionviral ... T Yoshida,T Gotoh,N Tomizawa,... 被引量: 0发表: 0年 Anomaly detection in online social networks Anomalies in online social networks can sig...
Multi-Item Measures for Marketing and Consumer Behavior Research Published in cooperation with the Association for Consumer Research "This book is of great value to researchers in the area of marketing and for those cond... WO Bearden,RG Netemeyer,KL Haws - Sage Publications Ltd. 被引量: 266...
In Part 1, a model of dining satisfaction and return patronage was developed and described. Based on extensive review of the relevant consumer behaviour li... J Kivela,J Reece,R Inbakaran - 《International Journal of Contemporary Hospitality Management》 被引量: 83发表: 1999年 Institutional h-...