Research in Consumer Behaviour: Assessment of the Past and Agenda for the FuturePillai, K. R.Maria Aranha, AlishaSCMS Journal of Indian Management
As implied above a myriad of related topics beyond decisions per se will be covered here — behaviour, thoughts and feelings, beliefs and attitudes, judgement and choice, experiences — that accompany consumer decision-making, during and after a decision process. Accordingly, interested visitors may ...
Psychology, along with a wide range of other academic disciplines, has influenced research in both consumer behaviour and marketing. However, the influence of one area of psychology – namely, behaviourism – on research on consumers and marketing has been less prominent. Behaviourism has influenced ...
Consumer behaviour research - outdoor gear 来自 core.ac.uk 喜欢 0 阅读量: 21 作者: K Mácha 年份: 2006 收藏 引用 批量引用 报错 分享 全部来源 求助全文 core.ac.uk 相似文献Surfing Injuries Requiring First Aid in New Zealand, 2007-2012 In an island nation such as New Zealand with easy ...
F. Project Topics for Marketing Corporate responsibility and sustainability Green marketing and advertising International marketing Cross cultural buyer-seller relationships Consumer buying behaviour Analysis of consumer heterogeneous preferences and discrete choice analysis Retailing and store choice analysis Branding...
What is the ideal human behaviour in the university environment? Academic work must be developed in Health subjects, seeking to understand better the dynamics of health in different world countries and how this influences people’s lives to have physical well-being. We have recently seen the impac...
Consumer.ology: the market research myth, the truth about consumer behaviour and the psychology of shopping.Consumer.ology: the market research myth, the truth about consumer behaviour and the psychology of shopping.The article reviews the book “Consumer.ology: The Market Research Myth, the Truth...
Self Concept in Consumer Behaviour: A Critical Review I submit that we are too focused on individual-level happiness research at the expense of societal level QOL research. That is, societal QOL cannot be simply treated as the sum of the happiness of individual citizens. In making this asse....
Summaries of this work, as well as work on other topics, may be found in The Handbook of Consumer Behavior (Robertson and Kassarjian 1991). More recently, mood, affect, and the nature of the consumption experience also have captured substantial researcher attention. It is expected that all ...
Snowball sampling consumer behaviour research to characterise the influence of market mavens on social networks. Snowball sampling consumer behaviour research to characterise the influence of market mavens on social networks.doi:10.1109/IGIC.2013.6659169... T Yoshida,T Gotoh,N Tomizawa,... - ...