PurposeThe purpose of this paper is twofold: first, to develop a conceptual model using the push-pull-mooring (PPM) framework to understand the switching behavior of small- and medium-size enterprises (SMEs) of batik from adopting traditional marketing to e-commerce; and, second, to test ...
Based on push-pull-mooring framework, this study aims to explore how push, pull and mooring factors foster individual's willingness to shift to green transportation. This study also analyzes the role of information provision in narrowing the gap between shifting willingness and behavior. The ...
Push-pull-mooring framework for e-commerce adoption in small and medium enterprises 期刊名称: Journal of Enterprise Information Management 作者: Aries Susanty,Agil Handoko,Nia Budi Puspitasari 年份: 2020年 期号: 第ahead-of-print期 关键词: Push-pull-mooring factors;Small and medium enterprises;E-...
<bold>Purpose</bold>The purpose of this paper is twofold: first, to develop a conceptual model using the push-pull-mooring (PPM) framework to understand the switching behavior of small- and medium-size enterprises (SMEs) of batik from adopting traditional marketing to e-commerce; and, second...
(2017). "Travelers' switching behavior in the airline industry from the perspective of the push-pull-mooring framework". Tourism Management, 59: 139-153.Jung, J., Han, H., & Oh, M.(2017). Travelers switching behavior in the airline industry from the perspective of the push-pull-mooring...
2.2. Modelling by Push-Pull-Mooring Framework Based on the PPM framework, this study examines users’ mHealth adoption behavior from the perspective of push factors, pull factors and mooring factors. Among them, the inconvenience of traditional medical treatment channels is the push factor, peer in...
Customers' housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory INTI JournalHui Hui YangCui, RuifuWei Ying Chong
Research framework Hypotheses Push Effect Push effect includes negative influences that drive users to leave existing services. Moreover, several studies have demonstrated the influence of push effects in switching to a new service (Hou & Shiau,2020; Jung et al.,2017; Li & Ku,2018). Learning ...
Purpose The purpose of this paper is to develop an extended Push-Pull-Mooring-Habit (PPMH) framework in order to better understand users' intention of switching from offline to an online real-person English learning platform service. Design/methodology/approach Based on 301 valid responses ...
Purpose The purpose of this paper is to develop an extended Push-Pull-Mooring-Habit (PPMH) framework in order to better understand users' intention of switching from offline to an online real-person English learning platform service. Design/methodology/approach Based on 301 valid responses ...