营销学上,有一个推-拉-锚定迁移理论模型(Push-Pull-Mooring,PPM) ,用于分析 一.推动因素(Push) 推动因素指的是对现有产品或服务的不满意度或不满足度,在这里指的是用户对其他社交产品的不满意度或不满足度。 从消费者动机和行为学角度来看,消费者选择某一产品或服务是因为内在的需求,是一种利益驱动的表现。
Push-pull-mooringCOVID-19Social distancingDue to COVID-19, we have witnessed an accelerated digitalisation process in shopping activities as consumers embrace a variety of digital technologies that facilitate their 'in-home' or contactless shopping lifestyle. This study aims to investigate the ...
Based on push-pull-mooring framework, this study aims to explore how push, pull and mooring factors foster individual's willingness to shift to green transportation. This study also analyzes the role of information provision in narrowing the gap between shifting willingness and behavior. The ...
Push-pull-mooring framework for e-commerce adoption in small and medium enterprises 期刊名称: Journal of Enterprise Information Management 作者: Aries Susanty,Agil Handoko,Nia Budi Puspitasari 年份: 2020年 期号: 第ahead-of-print期 关键词: Push-pull-mooring factors;Small and medium enterprises;E-...
<bold>Purpose</bold>The purpose of this paper is twofold: first, to develop a conceptual model using the push-pull-mooring (PPM) framework to understand the switching behavior of small- and medium-size enterprises (SMEs) of batik from adopting traditional marketing to e-commerce; and, second...
This study applies the push-pull-mooring model of the migration theory to improve our understanding of factors that in?uence the switching behavior of SNS users. Following the migration theory, this study empirically examines the three categories of antecedents for SNS switching intention: push (i...
Post -adoption switching of personal information technologies: A push -pull -mooring -habit model Management Post -adoption switching of personal information technologies| A push -pull -mooring -habit model UNIVERSITY OF ILLINOIS AT CHICAGO Richard Potter ... C Ye - Dissertations & Theses - ...
2.2. Modelling by Push-Pull-Mooring Framework Based on the PPM framework, this study examines users’ mHealth adoption behavior from the perspective of push factors, pull factors and mooring factors. Among them, the inconvenience of traditional medical treatment channels is the push factor, peer in...
Customers' housing-switching behavior in Chongqing, China: A conceptual framework from the perspective of pull-push mooring theory INTI JournalHui Hui YangCui, RuifuWei Ying Chong
In general, investigating whether a large-scale educational change can form normal behavior. It is necessary to consider the balance of push, pull, and mooring factors at the same time, especially in the intention to change the mode of human behavior. Omitting one of these factors will bias ...