Push-pull-mooringSwitching intentionAdopting technology by its intended users is one of the most important contributors to that technology's success. Therefore, the success of mobile learning (ML) depends on the students' acceptance of the method. Regarding this point, this quantitative research aims...
This study used the 'technology-push' (TP) and 'need-pull' (NP) concepts, borrowed from the engineering/R&D management literature to examine the key factors in the adoption decision. Based on this theory, a research model was developed and tested by collecting data from senior IT executives ...
Understanding Customer Switching Behavior in the Airline Industry : A Perspective of the Push-Pull-Mooring Framework In the present study, we tested the applicability of a push-pull-mooring(PPM) migration theory to airline selection process in order to more clearly understand customers" switching beha...
pull, and mooring effect. Mooring factors are associated with the migration behavior, which can either hinder or facilitate the decision behavior. Previous
The main goal of this study is to verify factors influencing English teachers' switch intention to augmented reality(AR) based on Push-Pull-Mooring(PPM) theory. To this end, the study proposes three variables (content uniformity, functional simplicity, learning inefficiency) in the ...
Empirical Study on the Factors Affecting Individuals' Switching Intention to Augmented/Virtual Reality Content Services Based on Push-Pull-Mooring Theory To explain individuals' switch, we include three constructs for the push effects (low usefulness, functional simplicity, and perceived inefficiency) and...
Using gradient-corrected density functional theory, we have investigated various competing mechanisms involved in the early stages of the decomposition of ... CJ Wu,LE Fried - 《Journal of Physical Chemistry A》 被引量: 72发表: 2000年 基于缩短多阶响应周期的Push/Pull结合的库存管理体系 在顾客化大...
This research delves into the factors that affect customers' inclination to shift to other brands during online transactions based on prior related studies. The push-pull-mooring (PPM) theory serves as a framework for this study's theoretical model. The PPM framework compares consumers' switching ...
Pull–push–mooring theoryTheory of reasoned actionThe purpose of this study is to examine the antecedents of customers' brand-switching behavior with a theoretical approach. The model is developed by using the theory of pull–push–mooring (PPM) and......
Factors affecting English language high school teachers switching intention to ChatGPT: a Push-Pull-Mooring theory perspectiveNagaletchimee Annamalai