Small and medium enterprisesE-commercePurposeThe purpose of this paper is twofold: first, to develop a conceptual model using the push-pull-mooring (PPM) framework to understand the switching behavior of small- and medium-size enterprises (SMEs) of batik from adopting traditional marketing to e-...
Based on push-pull-mooring framework, this study aims to explore how push, pull and mooring factors foster individual's willingness to shift to green transportation. This study also analyzes the role of information provision in narrowing the gap between shifting willingness and behavior. The ...
Push-pull-mooring framework for e-commerce adoption in small and medium enterprises 期刊名称: Journal of Enterprise Information Management 作者: Aries Susanty,Agil Handoko,Nia Budi Puspitasari 年份: 2020年 期号: 第ahead-of-print期 关键词: Push-pull-mooring factors;Small and medium enterprises;E-...
<bold>Purpose</bold>The purpose of this paper is twofold: first, to develop a conceptual model using the push-pull-mooring (PPM) framework to understand the switching behavior of small- and medium-size enterprises (SMEs) of batik from adopting traditional marketing to e-commerce; and, second...
Two variables, namely, standardized learning content and unauthenticity, were set as a push factor, whereas dynamic learning content and interactivity were proposed as a pull factor. In addition, enjoyment was set as a mooring effect that has direct moderating effects in the resea...
(2017). "Travelers' switching behavior in the airline industry from the perspective of the push-pull-mooring framework". Tourism Management, 59: 139-153.Jung, J., Han, H., & Oh, M.(2017). Travelers switching behavior in the airline industry from the perspective of the push-pull-mooring...
Post-adoption switching behavior for online service substitutes: A perspective of the push–pull–mooring framework The post-adoption behaviors of online service users are critical performance factors for online service providers. To fill an academic gap that persists re... JK Hsieh,YC Hsieh,HC Chiu...
A push-pull-mooring framework Purpose Drawing on and extending the push-pull-mooring (PPM) framework, this paper aims to empirically explore the influencing mechanism of traveler switch... M Chi,J Wang,XR Luo,... - 《International Journal of Contemporary Hospitality Management》 被引量: 0发表...
Understanding switching intentions towards renewable energy technologies using push-pull-mooring framework Due to climate change threats, governments worldwide are taking measures to move towards cleaner technologies. One such alternative in the energy sector is... S Kushwah,R Iyer,A Agrawal,... - 《...
Utilizing the push–pull–mooring framework to explore university teachers' intention to switch from traditional classrooms to smart classrooms in China PurposeThis study explores the factors that promote university teachers' switching intention from a traditional classroom to a smart classroom based on the...