A picture is undoubtedly worth 1000 words, but, it is just a picture. It needs additional support so that a customer can make that critical decision to purchase. You, therefore, need anexcellent product descriptionto communicate effectively. However, the process of writing a good descriptor can ...
Writing an effective product description, therefore, requires highlighting the benefits of each feature—addressing any uncertainty orcognitive biasaround the helpfulness of your product. A good example of this approach comes fromDr. Squatch, a company that sells natural soaps for men. Pine Tar soap ...
What’s more, writing a compelling product description takes some trial and error. If you find an item that’s lagging behind in sales, consider experimenting with its copy and layout. For instance, expand on its benefits, include use cases, or reverse the position of the text and image. ...
The description suggests that the soap performs its function (to clean) in a way that’s specifically suited to its target customer (men looking for a natural yet heavy-duty bathroom product). When writing product descriptions, consider the benefits of each product feature. How can your produc...
8) Fit the Description to the Product This tip may sound obvious, but it is deeper than you may expect. All the above tips can help with writing a good product description. However, ultimately, it needs to work well for the specific product. ...
The Step-by-Step Process of Writing A Great Product Description Before we dive into some product descriptions examples, let’s take a look at what we’ve learned by taking a look at some of the eCommerce success stories in the world. ...
Some things to avoid when writing product descriptions include: 1. Don’t use technical jargon– Unless your product is aimed at a very specific audience, you should avoid using technical jargon or difficult words in your description. Use language that is easy for everyone to understand. ...
Effective product description writing begins with research. The reason is simple: if you know who you’re writing for, you’ll know what they’re looking for. The most common way to research customers is with a buyer persona: a representation of your ideal customer. It contains info like de...
How To Create A Product Description Template While we’ve just outlined tons of tips for writing product descriptions that really sell, it’s important to note that there’s no one-size-fits-all “best” description. That’s because your offerings likely have different product details, benefits...
Optimize your product description. Tell a story about the product. Split test your product copy. Spell check your product description. Include the fine details like product specs and measurements. Do you have any tips on writing product descriptions? Do you A/B test your descriptions? Let us ...