Dr. Squatch’s product page places the ingredients list of its Pine Tar soap on a hidden tab, choosing instead to lead with a description, which paints a vivid picture of the experience of using the product. The description suggests that the soap performs its function (to clean) in a way...
How To Write a Product Description (Examples + Template) Struggling to write compelling product descriptions for your store? Try these expert copywriting tips to inform, persuade, and boost your sales. Start your online business today. For free.Start free trial Ever dismissed product descriptions as...
Before you begin to write the product description, make some notes about how your product will satisfy the wants and needs of the reader. In some cases, there may be specific features that can help with a need. However, your product description may extend beyond features. Often, customers wa...
While we can’t promise that this guide will help you write the perfect product description for your eCommerce site or your clients’ eCommerce businesses, it certainly the best starting point. The truth is that you’ll only learn by actually putting everything in this guide into practice –...
2. Write a compelling opening sentence The opening sentence of your product description should further elaborate on the main benefit of the product. In our example, you could write something like “If you have sensitive gums, you know how difficult it is to find a toothbrush that doesn’t ma...
When writing product descriptions, take a moment to scan through your copy and make sure each word pulls its weight. Related:How To Write An Effective Call To Action 6. Make Text Scannable Scannability is one of the most critical elements of writing a good product description, especially since...
A well-written product description has the ability to: Prioritize the unique selling points of your item Resonate with your consumer's needs and desires Offer solutions to problems your consumers may be experiencing Answer questions such as who the product is for, how to use it, size, weight,...
In this description of aged chocolate, the brand describes how the aging process gives the product an unbelievable taste. Good product descriptions with stories are everywhere. Why? Because you don’t have to be an experienced storyteller to write amazing product descriptions. Seriously, anybody coul...
1) Write a Product Description That Speaks Directly to Your BuyerBefore you can start writing up your product description, it is very important to know who your customer is.What type of person is your ideal customer? What are they interested in? How old are they? How do they speak? How...
Package and delivery (detailed description is required for certain products) 对于奢侈品的话,就需要考虑写清楚:For luxury goods 1、受众人群,目标客户 Target clients 2、使用方法和提示 Directions for use and tips for usage 3、价格信息 Price information ...