If you can’t make use of primary data, tap into third-party sources. PR expert,Matt Seabridge, routinelyshares some great data sourcesand PR campaign examples via his newsletterThe Digital PR Observer– I really recommend subscribing. 6. WalletHub’s most & least educated cities Personal financ...
The campaign was widely praised for its creativity and effectiveness, and it generated a significant amount of awareness and funds for the ALS Association. According to the ALS Association, the campaign raised over $115 million in the US alone, compared to $2.8 million during the same period th...
Combattinggender pay gaps and promoting inclusivityhave been common trends among PR campaign examples. One creative agency sought toexpose gender biasesthat many people have but don’t always recognize it with a recent poster campaign. The team researched common gender biases according to how children...
How to create a successful online PR campaign: 3 great examplesBrown, Eshe
With those three metrics in mind, let’s walk through actual digital PR campaign examples. While there are many more, the most popular and effective campaigns in digital PR tend to be the following four: Trading up the chain Original research ...
With a solid understanding of your buyer personas; strong, thoughtful messaging; and tying it all together with data and statistics, a well-executed PR campaign can win B2B startups big-name customers and clients in droves. Below, eight examples of companies — from startups to household name...
The immediate short-term goal of a Public Relations campaign can be multifold - from building a media narrative to controlling the spread of negative brand information. It can also be used as a tactic to generate awareness about a particular event, project, deal, or investment. Some of the ...
Tip:Learn how to pitch your press release to journalistsand look at theseexamples of well-performing press releases.Meltwater provides a press release distribution serviceto help you automate the process. 9. Measurement After your PR campaign has concluded, it's time to package your success and ...
While day-to-day PR reports get into the nitty gritty of media monitoring, periodic reviews and campaign washups take a step back, looking at wider context, learnings, and next steps. Let’s get into examples of both… 5 real PR report examples ...
Production relationsis closely related to the direct operations of a company. This department supports broad marketing plans and is often related to specific, one-time endeavors such as the launch of a new product, a special campaign, or management of a major product change. ...