But thePepsiCobrand and its chief rival Powerade, which is owned byCoca-Cola, are now grappling with changing consumer tastes that have led to slowing sales growth, even as U.S. adults are exercising more. Years of backlash from lawmakers and pediatricians about sports drinks’ high sugar an...
for its Powerade brand energy drink. The advertising makes direct criticism of the energy drink Gatorade, which is owned by the company's arch rival Pepsico. Gatorade has a dominant share of the energy drink market.ZmudaNatalieAdvertising Age...
Powerade has long been a runner-up in the sports drink category. But today, the Coca-Cola-owned brand is announcing the new face of its brand, NBA star Ja Morant, point guard for the Memphis Grizzlies—along with a new ad campaign that directly calls out Gatorade. The deal ...
company CytoSport “muscle milk took the industry by storm and quickly became the standard by which other protein products are measured up to”. But in 2004 Muscle Milk rapidly grew in popularity due to their new product Muscle Milk Ready to Drink or RTD which made the ability to access ...