BodyArmor, created by Mike Repole in 2011, brought a new sports drink to the industry with a potassium-based beverage that had coconut water as its base. Gatorade and Powerade, also owned by Coca-Cola, are sodium-based. BodyArmor's Sports Drink and BodyArmor Lyte, the low-calorie ...
Coca-Cola is doubling its efforts to compete with Pepsi's Gatorade.Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder. Body Armor is an attractive competitor to both Gatorade and Coke's own Powerade, the biggest ...
breathing down its neck.The bigger picture makes its latest charge look less than spectacular.It holds 70% of the pounds 59m sports drink market (which grew by 34% last year), but its chief rival, Coca-Cola-owned Powerade, holds 22% of the market, with sales that grew 170% last year...
A subsidiary is a company that is owned or controlled by a parent or holding company. Usually, the parent company will own more than 50% of the subsidiary company. This gives the parent organization the controlling share of the subsidiary.