Coke said it will take a big stake in red-hot sports drink maker BodyArmor, becoming the company's second-largest shareholder. Body Armor is an attractive competitor to both Gatorade and Coke's own Powerade, the biggest players in the sports drink sector. ...
BodyArmor, created by Mike Repole in 2011, brought a new sports drink to the industry with a potassium-based beverage that had coconut water as its base. Gatorade and Powerade, also owned by Coca-Cola, are sodium-based. BodyArmor's Sports Drink and BodyArmor Lyte, the low-calorie ...