这就是行销:科特勒精要(Philip Kotler's FAQs on Marketing,洪世民译)。台北市:日月文化。nccuir.lib.nccu.edu.tw|基于20个网页 2. 这就是行销 ...何人就任何主题提出的理论,都可能过时。」所以他在《这就是行销》(Philip Kotler's FAQs on Marketing)写道,「我只要 …mag.chinatimes.com|基于5个网页...
Interviews Philip Kotler, professor of international marketing at the J L Kellogg Graduate School of Management at Northwestern University in Illinois. Views of business leaders on marketing; Impact of communications technology on marketing...
2024年第十本书,重读Philip Kotler的营销管理,当年商学院学的是第9版,如今已经更新至第16版。新的marketing现实,包括四大主要市场力量、三大关键市场结果,以及全方位营销的四大基本支柱。具体而言就是,技术、全球化、环境、社会责任四大力量,从根本上改变了消费者与公司的交互方式,为消费者和公司提供了新的能力,也带...
Philip Kotler: Marketing is the Original Behavioral Economics Social marketing provides a more holistic approach to influencing behavioral change. By Philip Kotler I often see writers equating “nudging” with behavioral economics. It’s as if nudging is the essence of behavioral economics. As much ...
作者:Philip Kotler 出版社:Prentice Hall 出版时间:1984-00-00 印刷时间:0000-00-00 页数:794 版次:5 ,购买Marketing Management: Analysis, Planning and Control, Fifth Edition等管理相关商品,欢迎您到孔夫子旧书网
【中商原版】营销革命5.0 以人为本的技术 菲利普 科特勒 市场营销书籍 英文原版 Marketing 5.0 PHILIP KOTLER点击进入9.9元专区>> ¥211.00 降价通知 10.0 16人评分精彩评分送积分 作者 Philip Kotler 查看作品 出版 John Wiley,2021年04月 查看作品 分类 图书>英文原版书>经管类 Business>Business Financing ...
Discover the Top 40 Philip Kotler Quotes, as voted by QuoteFancy readers. Updated January 2025. Download free, high-quality (4K) pictures and wallpapers featuring the best Philip Kotler Quotes.
Scope of Marketing: 7 Major Scope of Marketing Privacy Overview This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic fun...
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1、Marketing in the Twenty-First Century-Philip KotlerI. Brief introduction of marketingII. Core concepts of marketingIII. Marketing EnvironmentA framework of marketing managementMarketing deals with identifying and meeting human and social needs. One of the shortest definitions of marketing is “meet...