Everything you need to know about the definitions of marketing. Marketing is a very broad term that is difficult to conceptualize and define.
What is Marketing? and Basic Marketing Concepts March 13, 2009MarketingConcepts,Definition,philip kotler What is Marketing? (Marketing Definition) There are a lot ofmarketingdefinitions available but the right ones are focused upon the key to marketing success i.e.customers. Following are some of ...
尽管菲利普·科特勒(Philip Kotler)先生一再指出“营销不同于推销”,彼得·德鲁克(Peter F.Drucker)先生更强调过“营销就是要使推销成为多余”,但在中国的营销界和社会上,持“营销就是卖货”“营销的中心是销售”之类看法的至今依然大有人在,而持“营销就是4Ps”答案的大学生亦不在少数。 诸如此类的认知错误,...
2024年第十本书,重读Philip Kotler的营销管理,当年商学院学的是第9版,如今已经更新至第16版。新的marketing现实,包括四大主要市场力量、三大关键市场结果,以及全方位营销的四大基本支柱。具体而言就是,技术、全球化、环境、社会责任四大力量,从根本上改变了消费者与公司的交互方式,为消费者和公司提供了新的能力,也带...
评分详细 商品评价: 4.7 高 物流履约: 3.9 低 售后服务: 4.5 中 手机下单 进店逛逛|关注店铺 关注 企业购更优惠 现货 英文原版 Marketing 4.0 英文原版 营销革命4.0 Philip Kotler “营销之父”菲利普·科特勒新作 精装 京东价 ￥降价通知 累计评价
41. “Marketing 5.0, by definition, is the application of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.” —Philip Kotler 2 0 Download 5 Wallpapers 42. “In the internet world, we know the f-factors: followers, fans, and friends...
29 p. 管理学经典教材(英文版)菲利普·科特勒kotler17_exs 22 p. 管理学经典教材(英文版)菲利普·科特勒kotler10_exs 23 p. 管理学经典教材(英文版)菲利普·科特勒kotler04_exs 22 p. 管理学经典教材(英文版)菲利普·科特勒kotler11_exs 20 p. 管理学经典教材(英文版)菲利普·科特勒kotler02_exs 1 ...
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作者:Philip Kotler 出版社:Prentice Hall 出版时间:1984-00-00 印刷时间:0000-00-00 页数:794 版次:5 ,购买Marketing Management: Analysis, Planning and Control, Fifth Edition等管理相关商品,欢迎您到孔夫子旧书网
Philip Kotler Philip Kotler is the S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University. He received his Masters degree at the University of Chicago and his Ph.D. at MIT, both in economics. He did postdoctoral work...