In 1997, the Food and Drug Administration reversed its previous policy and started to allow pharmaceutical companies to advertise prescription drugs directly to the public. There are a myriad of economic, political, and social implications that are directly tied to pharmaceutical direct-to-consumer ...
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce (additional) ...
The purpose of this study was to determine which type of pharmaceutical direct-to-consumer (DTC) advertising would be the best marketing strategy for pharmaceutical companies to use. The main argument was that one-to-one marketing in the forms of print media and the Internet was the best strat...
The pharmaceutical industry spent over $US4 billion advertising prescription drugs directly to consumers in the US in 2004. The use of direct-to-consumer advertising (DTCA) has been a source of great controversy. Supporters of DTCA argue that it provides an important source of health information ...
million in 2006. Over the four-year period of our study, nearly 100,000 television advertisements aired for erectile dysfunction drugs, and our data indicates that viewers regard direct-to-consumer advertising for erectile dysfunction drugs as manipulative and coaxing rather than educational and ...
DirecttoconsumeradvertisingPhysiciansattitudePharmaceutical marketers and manufactures create hype of demand among patients towards a specific brand of drug or disease through drug advertisements. It induces the patients to seek additional information of the brand and ask for its prescription generation by ...
Research July 10, 2023 Association Between Drug Characteristics and Manufacturer Spending on Direct-to-Consumer Advertising JAMA Research February 7, 2023 Direct-to-Consumer Advertising of Prescription Drugs and Consumer Health-Related Intentions and Beliefs JAMA Health Forum Research August 12, ...
M. (2008). Direct to consumer responsibility: Medical neoliberalism in pharmaceutical advertising and drug development. In: S. M. Chambre麓 & M. Goldner (Eds), Advances in medical sociology: Patients, consumers and civil society (pp. 29-51). Bingley, UK: Emerald Group Publishing Limited....
A Decade of Direct-to-Consumer Advertising of Prescription Drugs. A chart is presented that lists of annual total spending of pharmaceutical industry on direct-to-consumer (DTC) advertising and promotion to health profess... Donohue,Julie,M. - 《Medical Benefits》...
The impact of direct-to-consumer (DTC) advertising of prescription drugs on consumers has become the focus of considerable debate. Given rising health care... ML Capella,CR Taylor,Randall C. Campbell and Lance S. Longwell - 《Journal of Public Policy & Marketing》 被引量: 31发表: 2009年 ...