Direct-to-consumer prescription drug ads getting bolder Canadian Medical Association Journal (CMAJ)Silversides, Ann
Direct to consumer prescription drug advertising: consumer attitudes and physician reaction. J Pharm Mark Manage. 1987;2(1):3-25.Perri, M., and W.M. Dickson. 1987. Direct to consumer prescription drug advertising: Consumer attitudes and physician reaction. Journal of Pharmaceutical Marketing & ...
This study examines whether memory of antidepressant direct-to-consumer (DTC) prescription drug advertising is associated with the public stigma attached to depression. Results indicate that those who better remember antidepressant DTC ads tend to have a higher perceived prevalence of depression (i.e....
Direct-to-consumer drug ads may make consumers pay twice.Focuses on the call for a moratorium on direct-to-consumer prescription drug advertising by Public Citizen's Health Research Group Director, Doctor Sidney Wolfe. Rules preceeding those of the Food & Drug administration; Absence encourages ...
The value of benefit data in direct-to-consumer drug ads. Health Aff Web Exclusive 2004 Apr 28; W4: 234–45 Google Scholar Kaphingst KA, Rudd RE, DeJong W, et al. Literacy demands of product information intended to supplement television direct-to-consumer prescription drug advertisements. ...
Holmer AF Direct-to-consumer prescription drug advertising builds bridges between patients and physicians. JAMA. 1999;281380- 382Google ScholarCrossref 2. Hoffman JRWilkes M Direct to consumer advertising of prescription drugs. An idea whose time should not come. BMJ. 1999;3181301- 1302Google Sc...
Direct-to-consumer ads can influence behavior. Advertising increases consumer knowledge and prescription drug requests. This study examines the impact of direct-to-consumer (DTC) pharmaceutical advertising on prescription drug knowledge and the requesting behavior of consume... M Peyrot,NM Alperstein,DV...
The American Medical Association (AMA) House of Delegates hascalled for a banon the direct-to-consumer (DTC) advertising of prescription drugs and medical devices because the group believes this type of advertising boosts demand for costlier treatments when cheaper, but still effective, alternatives ...
improve my symptoms?) and risk (e.g., How likely am I to experience side effects from this drug?). With the new rule, the FDA aims to “[help] consumers notice, attend to, and understand the major statement in DTC TV/radio ads” to improve their educational ...
This study addresses a void in the literature on direct-to-consumer prescription drug advertising (DTCA) with a theory-based content analysis. The findings indicate that Taylor's communication strategy wheel provides insight into what and how pharmaceutical marketers communicate with consumers by means ...