The article reports on direct-to-consumer (DTC) advertising guidelines published by Pharmaceutical Research and Manufacturers of America in the U.S. The guidelines aim to encourage pharmaceutical firms to spend an appropriate amount of time informing health care professionals about new drugs before DTC...
this rule doesn’t at all address other core issues related to DTCPA that could affect consumer understanding anddecision-making. Arecent studyfound that 68 percent of the most-advertised drugs in 2023 were those with low added benefit compared to similar drugs...
1,2 A major concern is the effect of DTC advertising on the patient-physician relationship. One factor contributing to the rise of DTC advertising is the erosion of physicians' authority to prescribe specific drugs. Recent years have seen the proliferation of drug formularies, utilization review ...
Since the US Food and Drug Administration (FDA) released new guidelines on broadcast direct-to-consumer advertising in 1997, the prevalence of direct-to-consumer advertising of prescription drugs has increased exponentially. The impact on providers, patients, and the health care system is varied and...
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce (additional) ...
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However, there are considerable concerns regarding DTC advertising, such as unethical practices and increasedconsumer demandfor prescriptions that may not be needed. Patients are more likely to request or switch to heavily advertised drugs regardless of need, suitability,cost-effectiveness, or safety. DT...
Direct-to-consumer advertising (DTCA) of drugs has been suggested to be a factor in the increased burden of healthcare spending within the US. This review article analyses the pharmaceutical spending differences between the US and New Zealand, two nations that allow DTCA. The pharmaceutical spendin...
Advertising prescription drugs to consumers benefits the public, improves their knowledge of health, and may reduce healthcare costs, Mike Magee, senior medical adviser to Pfizer and a urologist at Jefferson Medical College in Philadelphia, Pennsylvania, argued at a symposium sponsored by the American...
Proponents of DTCA argue that it helps to inform the public about available treatments and stimulates appropriate use of drugs for high-priority illnesses (such as statin use in people with ischemic heart disease). Critics argue that the information in the adverts is often biased and misleading, ...