Khanfar N, Loudon D, Sircar-Ramsewak F. FDA direct-to-consumer adver- tising for prescription drugs: what are consumer preferences and response tenden- cies? Health Mark Q. 2007;24:77-91. [PMID: 19042521]Mukherji, P. (2004). Estimating the Effects of Direct-to-Consumer Advertising for...
DRUG advertisingADVERTISINGPHARMACEUTICAL industryThe article reports on the move of the Pharmaceutical Researchers and Manufacturers of America, PhRMA, to seek a curb to the growing public criticism over its consumer advertising practices by releasing voluntary advertising guidelines in the U....
Since the US Food and Drug Administration (FDA) released new guidelines on broadcast direct-to-consumer advertising in 1997, the prevalence of direct-to-consumer advertising of prescription drugs has increased exponentially. The impact on providers, patients, and the health care system is varied and...
As discussed in aprevious post, direct-to-consumer pharmaceutical advertising (DTCPA) is designed to create positive expectations by minimizing the risks and emphasizing the benefits of amedication. In November 2023, the Food and Drug Administration (FDA)announceda new rule ...
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical firms providing horizontally differentiated (branded) drugs. Patients differ in their susceptibility to the drugs. If DTCA is allowed, this can be employed to induce (additional) ...
FDA Considers Tightening Regulations for Direct-to-Consumer Advertising The article reports on the move of the Pharmaceutical Researchers and Manufacturers of America, PhRMA, to seek a curb to the growing public criticism over ... Brian,Vastag - 《Jnci Journal of the National Cancer Institute》 被...
Direct-to-consumer advertising may not be giving big pharma such a big bang for their buck after all. Despite the billions spent on bringing drug marketing campaigns straight into patients' living rooms, such strategies have a modest effect at best—and in some cases, no effect at all. ...
It also discusses the agency's views on direct-to-consumer advertising, the enforcement actions that are available to the FDA, the process used by the FDA to determine what action should be taken and when, and what remedies are available. 展开 关键词: advertising DTC promotion regulation ...
Pharmaceutical drug companies spent nearly $4.6 billion more on advertising aimed directly at consumers in 2009 than in 1995. This dramatic increase is largely due to the Food and Drug Administration’s (FDA) decision to reform their standards regarding direct-to-consumer (DTC) advertising. Prior ...
Direct-to-consumer advertising use accelerated in the U.S. after 1997 when the FDA suggested to drug manufacturers that they could comply with the regulations that were in place, while also exempting certain types of ads from providing a full list of side effects, as long as such information...