This study investigates the impact of brand personality on the dimensions of perceived quality (Ease-of-Use, Versatility, Durability, Serviceability, Performance, Prestige) for durable consumer goods. Data were collected in an experimental setting (student respondents, n =224) with both a strong and...
Personality of the brand 翻译结果5复制译文编辑译文朗读译文返回顶部 Individuality sign 相关内容 a我在此特別聲明,從2月10日體檢一直到4月30日這一段時間裡,我根本沒有收到任何來自香港領事館寄來要求補充文件的信件。我和代理核實了一下,領事館寄要求補充檔的材料時,用的是平信。這就是問題所在!根據最近國內...
In conditions of growing competition in the market of goods, services and ideas, the brand name is becoming more and more important. To build brand name is to apply the principles of brand management, who became popular in the Bulgarian literature as branding, or the process of building a ...
brand personality品牌个性 品牌个性（brand personality）:是特定品牌拥有的一系列人性特色，即品牌所呈现出的人格品质。它是品牌识别的重要组成部分，可以使没有生命的产品和服务人性化。举例：Experience Economy era consumers often seek is a mind of its own experience,they often find their own pers...
Product attachment itself is hypothesised to be a function of person–brand congruity, the perceived fit between the person and the brand. Those relationships are tested and supported in data from a sample of 662 car enthusiasts attending a large brand community meeting or 'brandfest'. 展开 ...
Brand personality: Competence Similarly, we can see several of Aaker’s dimensions coming together to create the brand’s overall personality with Starbucks’. There’s an element of middle-upper class sophistication associated with Starbucks. Whether you’re a busy parent, a student, or a busines...
The paper describes the personality ratings of familiar Croatian brands and the relations of those dimensions with self-ratings of personality. After the seminal study of Aaker (1997) that tried to identify the dimensions of brand personality, an attempt was made to relate the brand personality to...
What is a brand personality and why is it important? Find the full definition on CoSchedule's Ultimate Marketing Dictionary.
Brand Personality Trait #1 – Competence Rolex is a brand that scores high on competence. The brand is known for producing the world’s finest watches. Brand Personality Trait #2 – Sincerity Amazon is one of the world’s most trusted brands. It’s very sincere, supported by industry-changin...
Marketing literature emphasizes the threats copycats pose to market leading brands and demonstrates that copycats that are more identical to the leader brand are evaluated more positively. This research examines whether a new brand with varying degrees of brand element similarity changes consumer perception...