A strategy that was obvious in retrospect was far from obvious during the design process. Of half a dozen logo concepts that Mauro Porcini, SVP and chief design officer at Pepsi, had been considering for the new branding, all but one used a blue wordmark. [Image: PepsiCo] “We developed...
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The “Cola Wars” opened a new digital front during the 2004Superbowl.AppleandPepsijoined up to give away millions of dollars worth of free music from the iTunes Music Store. In fact, the first Pepsi iTunes promotion was so successful thatthey are doing it again. Starting February 2005, 1...
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