Let’s take a look at the history of this notable brand’s logo and marketing. The Origin of Pepsi Pharmacist Caleb D. Bradham created Pepsi in 1893 as a medicinal beverage. Inspired by Coca-Cola’s burgeoning success, Bradham combined kola nut extract with various spices and essential oils...
HistoryContinued… 1950:AlfredSteelebecomesCEOJoanCrawfordpromotesPepsibrand1956:149BottlingPlantsin62countries1962:Pepsi’ssixthnewlogo“PepsiGeneration”1964:DietPepsiintroduced1964:PepsiacquiresMountainDew HistoryContinued… 1965:FritoLaymergeswithPepsi-ColaBecomesPepsico1965:...
In 2008, the launch of Pepsi Throwback saw this logo make a brief return until it was replaced with a modified version of the 1971 logo a year later. In 2014 however, it was picked back up for the now renamed Pepsi-Cola Made with Real Sugar and has been used for that ever since; ...
据了解,蓝色可乐是百事可乐测试的100多个概念之一。当时百事可乐高级营销副总裁Dave Burwick在一份声明中表示,其公司几个月来一直在考虑“可乐融合(cola fusion)”,大多数接受调查的青少年表示,他们希望看到一种蓝色的浆果味可乐。[1] 由于目标顾客是青少年,当时的百事可乐还通过和“小甜甜”Britney Spears、加菲猫大...
The signature Pepsi pulse evokes the “ripple, pop and fizz” of Pepsi-Cola with movement. It also brings the rhythm and energy of music, an important and continuing part of the Pepsi legacy. The new Pepsi logo and visual identity will debut this fall in North America, followed by a glob...
ThesignaturePepsi pulseevokes the “ripple, pop and fizz” of Pepsi-Cola with movement. It also brings the rhythm and energy of music, an important and continuing part of the Pepsi legacy. The new Pepsi logo and visual identity will debut this fall inNorth America, followed by ...
据了解,蓝色可乐是百事可乐测试的100多个概念之一。当时百事可乐高级营销副总裁Dave Burwick在一份声明中表示,其公司几个月来一直在考虑“可乐融合(cola fusion)”,大多数接受调查的青少年表示,他们希望看到一种蓝色的浆果味可乐。[1] 由于目标顾客是青少年,当时的百事可乐还通过和“小甜甜”Britney Spears、加菲猫大...
The campaign directly challenged consumers in a blind taste test to choose between Pepsi and Coca-Cola. Over half of the consumers that participated in the blind test chose Pepsi, which increased sales. From time to time, they revive the challenge, and each time they have found success....
While Frontier is withdrawing advertising from the Pepsi Center, the carrier will now serve PepsiCo products on its planes after rejecting a contract with Coca-Cola Enterprises Inc., Purves said. Frontier filed for Chapter 11 bankruptcy in April after its credit-card processor, First Data Corp....
Explaining the thinking behind the campaign, which marks the brand's most significant overhaul in seven years, Pepsi said the new strapline will aim "celebrate the pop and fizz of the cola like never before". Roberto Rios,...