The final and current version of the logo emerged in 2014. Pepsi removed the blue outline from the globe and tweaked the typeface a bit. The font is a bit more legible, and the use of negative space creates a clean, friendly aesthetic. As some consumers have noticed, the former tri-wave...
While Pepsi’s logo changes have come under heavy scrutiny in recent years, the soft drink brand’s latest approach seems like a step in the right direction. For the uninitiated, Pepsi recently celebrated its 125th anniversary. To commemorate the occasion, they unveiled their new vintage logo. ...
Kaplan isn’t wrong. Retrospectively, Pepsi logo redesigns do tend to capture the essence of their era’s cultural zeitgeist. 1998 embraced the glitzy, gaudy optimism of Y2K. 2008 embraced the flat, muted colors beloved by millennials. And now 2023 brings us the full onslaught of whatever the...
The best types of logo are those that are simple and memorable: Think of Amazon’s a-to-z arrow or McDonald’s golden arches. Both are instantly recognizable logos that have come to represent their respective brands—so much so that the companies often don’t need to include their name a...
Pepsi, the iconic global brand, is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years. Pepsi will roll out the new look inNorth Americathis fall in time for the brand’s 125thanniversary, and globally in 2024, marking ...
This new visual system brings out the best of the Pepsi brand's rich heritage, while taking a giant leap forward to set it up for success in an increasingly digital world." The logo and visual identity thoughtfully borrows equity from its 125-year history and ...
17. Pepsi It’s hard to find a more balanced color combination than red, white, and blue. Seems like these shades were made to be together. As it turns out, Pepsi knew that all along and used this color scheme in its concise, minimalist logo. With wavy lines inside a small circle, ...
Before you create your own logo, read up on the nine types of logos to figure out which is the best fit for your brand.
Define peppiness. peppiness synonyms, peppiness pronunciation, peppiness translation, English dictionary definition of peppiness. adj. pep·i·er , pep·i·est Informal Full of or characterized by energy and high spirits; lively. pep′pi·ly adv. pep′pi
/PRNewswire/ -- Pepsi, the iconic global brand, is unveiling a new logo and visual identity system, the first update of the iconic Pepsi globe logo in 14 years...