Pepsi-Cola Advertising Through the a Years.EBSCO_AspAdvertising Age
The first logo was…interesting, to say the least. The wild font seems like an erratic twist on Coca-Cola’s famous Spencerian typeface. Bradham had sketched the logo himself, perhaps with his soon-to-be competitor. The original design, while unusual, laid the foundation for what would becom...
In 2008, the launch of Pepsi Throwback saw this logo make a brief return until it was replaced with a modified version of the 1971 logo a year later. In 2014 however, it was picked back up for the now renamed Pepsi-Cola Made with Real Sugar and has been used for that ever since; ...
Over the past years, PepsiCo generated almost 60 percent of its worldwide net revenue through food products and the rest through beverages. More specifically, the company’s largest divisions included North American Beverages (NAB), Frito-Lay North America (FLNA), and Europe in 2023. NAB’s ...
Another proto-energy drink, Josta was like cola with more caffeine and Guarana for the 'boost' one needed to FINALLY advance to the final level ofSuper Mario Bros. 3. '90s, 1990s, drinks, retro, nostalgia eBay Orbitz Orbitz: for when you wanted to crack open an ice-cold lava lamp. ...
Coca-Cola has a larger share in the global carbonated soft drink market outside the United States. Other international competitors include Campbell Soup Company, Conagra Brands, Inc., Hormel Foods Corporation, Kellogg Company, Keurig Dr Pepper Inc., The Kraft Heinz Company, Link Snacks, Inc., ...
I recently watched a documentary about the Coca-Cola and Pepsi "war" over the decades.For a long time, Pepsi used the "blind" test as its main marketing argument, emphasizing its better taste compared to Coca-Cola.Now they have thrown everything down the drain with the new Pepsi, which ...
In its goal to stand out from Coca-Cola, Pepsi has created a brand persona that is a bit more grown-up. Coke vs Pepsi | Visual Analytics Using image recognition, we found Coca-Cola and Pepsi have some of the most prevalent logos in the industry. ...
By 1964, the Cola Wars were gathering steam, and Pepsi had launched their now infamous campaign “Come Alive! You’re the Pepsi Generation.” The print ads featured hip, attractive kids with rapturous smiles, looking the pink of youth, sharing a Pepsi. “For us to name and claim a whole...
Frito-Lay resulted from the 1961mergerbetween the manufacturer of Fritos corn chips and the snack-food delivery company started by Herman W. Lay. Four years later, the company merged with Pepsi-Cola to form PepsiCo.7 The acquisition of Frito-Lay marked Pepsi's first venture beyond the bevera...