電影《 AIR 》 Air Jordan 籃球鞋崛起史 不為人知的 80 年代 Nike 現今Nike是籃球鞋主導全球市場的龍頭,但很多人包括《AIR》男主角麥迪文接拍本片前也不知道Nike在八十年代成立籃球鞋部門之初,卻處於劣勢,連年輕時代的米高佐敦最初都看不起Nike,無意為他們代言。麥迪文亦說:「我一直以為Nike是籃球鞋的龍頭,但...
《AIR》是一部描述 Nike 與麥可喬丹成功簽下球鞋合約的故事。故事主要講述麥特戴蒙在難以取得成功的情況下,如何成功說服 Michael Jordan 與 Nike 合作。 喜歡Michael Jordan 的球迷要失望了。影片幾乎沒有 Michael Jordan 的戲份,而是著重於描寫 Sonny Vaccaro (當時 Nike 籃球部門營運主管)如何進行推銷和銷售策略,以...
[1] The brilliant disappointment of Michael Jordan's first game [2] 探秘体育用品巨头Nike的成长路径,西南证券 [3] Air Tells the Important Story Behind One of the World’s Most Famous Shoes [4] Michael Jordan, Circa 1984: "I've never worn Nike. I'll probably sign with Adidas." [5] Ho...
We pit the Air movie vs. the true story of Nike's 1984 Michael Jordan deal, which gave birth to the Air Jordan shoe. See cast vs. real life comparisons of Sonny Vaccaro, Deloris Jordan, Phil Knight, and others.
Here's the trailer for the AIR Movie, based on the Michael Jordan and Nike collaborationAt that time, the name Michael Jordan was just starting to be heard across the United States. Nowadays, he is known all over the world. Phil Knight, founder and executive of Nike, who at that time ...
Air film review: Ben Affleck's feel-good Nike movie is well worth a watch, says our film critic Victoria Luxford
The Nike Swoosh is likely to evolve to keep pace with the changing times and trends in the athletic industry. Just recently, Nike’s brand story has been paid homage to in the recent movieAir (2023), featuring Matt Damon and Ben Affleck,who plays Phil Knight. ...
The actual presentation lasted nearly 90 minutes. A pristine Air Jordan 1 in the iconic “Chicago” colorway is shown during the movie scene, though that wasn’t exactly how things went. “Did Michael see a potential shoe in Oregon, like in that scene? Yeah, Peter had a shoe to show,”...
Strauss and Jordan Moldo. Popular on Variety “Matt and I are very excited for audiences to see ‘Air’ and proud that it’s the first release from Artists Equity,” Affleck said in a release. “The movie was an extraordinary experience where we had the honor of working with some of...
Director Affleck added, “Matt and I are very excited for audiences to see ‘Air’ and proud that it’s the first release from Artists Equity. The movie was an extraordinary experience where we had the honor of working with some of the best cast and crew in the business, all of whom ...