《AIR》是一部描述 Nike 與麥可喬丹成功簽下球鞋合約的故事。故事主要講述麥特戴蒙在難以取得成功的情況下,如何成功說服 Michael Jordan 與 Nike 合作。 喜歡Michael Jordan 的球迷要失望了。影片幾乎沒有 Michael Jordan 的戲份,而是著重於描寫 Sonny Vaccaro (當時 Nike 籃球部門營運主管)如何進行推銷和銷售策略,以...
現今Nike是籃球鞋主導全球市場的龍頭,但很多人包括《AIR》男主角麥迪文接拍本片前也不知道Nike在八十年代成立籃球鞋部門之初,卻處於劣勢,連年輕時代的米高佐敦最初都看不起Nike,無意為他們代言。麥迪文亦說:「我一直以為Nike是籃球鞋的龍頭,但到讀劇本才知道,Nike在八十年代初,其籃球鞋在市場上跟Adidas及Converse相...
"Air" bristles with the infectious energy of the man at its center: Sonny Vaccaro, who's hustling to make the deal of a lifetime. Of course, we know from the start that the former Nike executive succeeded: Michael Jordan became a superstar and arguably the greatest basketball player in th...
As a result of her winning the Asia Bagus competition, Yanti recorded an album in Singapore with Pony Canyon as well as a single which only saw airplay in Singapore and Japan. In 1997, she was chosen as "The Best of Asia Bagus". She also won several awards, such as Best Indonesian ...
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The film, Debruge wrote, “ought to be taken as the ultimate example of the American dream, a funny, touching Cinderella story about how the third-place sneaker brand wished upon a star, and how that man — and his mother — were smart enough to know their value. “Air” reveals how ...
It’s a bit ironic, then, that Messina is now one of the stars in a movie about the creation of the Jordan mythos that features none of what drew so many people to him in the first place.Air, which opens April 5, has no flying, no dunking, no tongue-wagging. Save for a few br...
Ben Affleck stars in and directs "Air," which will be distributed in theaters from Amazon Studios MGM and Warner Bros.
“The Pointer Sisters ‘Jump (For my Love) is what was actually played at Nike’s HQ in the scene when Michael Jordan visits. It’s what’s playing on the screen. Instead, we ended up using Dan Hartman’s ‘I Can Dream About You,’ and that was a last-minute change. That change...
The director and star of the Nike drama explained why he opted to let the basketball superstar linger at the ages of his fact-based story.